SOURCE: HeyWire

HeyWire

January 23, 2012 09:00 ET

Windows Phone 7 Gets the Message... Free With HeyWire

World's First Carrier-Independent WP7 Texting App to Offer Free Texting Within the USA and to 45 Countries

BOSTON, MA--(Marketwire - Jan 23, 2012) - HeyWire, the free mobile social messaging service, today announced the first carrier-independent free texting service for Windows Phone 7 (WP7). HeyWire is the world's first and only free texting platform to empower WP7 users to text for free to the U.S. and 45 countries. WP7 users can also text back to the U.S. for free avoiding all international texting fees while living or traveling anywhere in the world.

HeyWire's cross-platform service now enables people with WP7 devices, PCs, iPhones, iPads, iPod Touches, Android phones and tablets to text for free with other HeyWire users and anyone on all phones -- including "dumb" phones -- located inside HeyWire's 45-country footprint. HeyWire for Windows Mobile is now available for download worldwide in the Windows 7 Marketplace: http://www.windowsphone.com/marketplace

"We are very excited to provide the only free texting app in the Microsoft Marketplace -- a platform that Gartner predicts will capture the number two smartphone spot by 2015," said HeyWire founder and CEO Meredith Flynn-Ripley. "This was an important service for our company to bring to consumers, which continues HeyWire's mission to facilitate free global communications amongst groups of friends. Now, WP7 users can send and receive text messages with friends on multiple devices, quickly and easily."

"This is a win for Windows Phone 7 users as HeyWire is one of the top new apps developed at our recent Microsoft Mobile Acceleration Week," said Brian Hoskins, director, emerging business team, Microsoft Corporation. "The world of mobile technology is evolving as are the demands of continents -- they've grown to expect free texting services that enable communication across countries. We're delighted to have a partner like HeyWire step up and deliver this rich application to our customers."

HeyWire for WP7 was developed during the Microsoft Mobile Acceleration Week (MAW) in New York November 7-11, 2011. MAW focuses on accelerating the development of mobile applications on the Windows Phone 7 platform. More info here: http://www.microsoft.com/bizspark/maw/index.html

WP7 Is Here to Stay
In 2015, Gartner predicts WP7 will surpass iOS and Research in Motion, becoming the world's number two OS in the world, reaching 19.5 percent market share. More details here: http://www.dailytech.com/Gartner+Estimates+Windows+Phone+7+to+be+2+in+Market+Share+By+2015/article21318.htm

Key takeaways:

  • Windows Phone 7 sold an estimated 1.8 million units in Q3 2011.
  • The United States is the largest market for the Windows Phone 7 Marketplace in terms of download volumes. The four European giants, Germany, United Kingdom, France and Italy rank second, third, fourth and fifth, respectively.
  • 5.9% of all applications in the Windows Phone 7 Marketplace are only available in one country.
  • Nokia predicts it will capture a 12.3% market share of the European Market, starting with the launch of the Nokia Lumia 800.

HeyWire has the largest number of global users of any free texting app, serving a community of more than two million people who are sending hundreds of millions of messages monthly. For more information, visit: www.heywire.com.

About HeyWire
HeyWire™, brought to you by MediaFriends, Inc., is a free mobile social messaging service that empowers people worldwide to connect with one another using mobile messaging (SMS & MMS), Facebook and Twitter on virtually any Internet-connected device.

For more information, please visit www.heywire.com.

About MediaFriends
MediaFriends allows the world to communicate more freely by breaking down barriers of cost and device compatibility through its patent pending Messaging Cloud platform. HeyWire™, the company's free mobile social messaging service, empowers people and brands worldwide to connect with one another using mobile messaging (SMS & MMS), Facebook and Twitter on virtually any Internet enabled device. For more information, please visit www.heywire.com.