SOURCE: PivotLink


September 16, 2010 12:27 ET

Wine Management Systems Selects PivotLink to Harvest Benefits of Cloud Analytics

Boutique Winemakers Optimize Performance From Source to Distribution Using SaaS Business Intelligence

SAN FRANCISCO, CA--(Marketwire - September 16, 2010) -  PivotLink, the leading provider of business intelligence (BI) solutions delivered via Software as a Service (SaaS), today announced that Wine Management Systems (WMS), a leader in SaaS solutions for managing and tracking winery operations, has standardized on PivotLink's market-leading business analytics platform within its Cloud-based winery management system. The combined solution allows small and mid-size wineries to uncover actionable insights from data generated throughout the winery business cycle.

Business users at WMS access PivotLink's web-based reports and collaborative dashboards to help clients optimize vineyard and grower management, production and bottling, inventory and allocations, sales and member services. PivotLink's insights will help clients scale their businesses and quickly adapt to the unique competitive, economic and regulatory challenges in winery operations.

The solution allows smaller wine producers with limited IT resources to evolve from manual and spreadsheet reporting systems to an on-demand analytics environment that fosters accurate decisions and repeatable business processes. PivotLink and WMS deliver these benefits in a fraction of the time and cost of traditional on-premise business intelligence systems, offering a solution that's easy to use and quick to deploy across the supply chain.

"It's exciting to help small, entrepreneurial wine producers level the playing field using BI capabilities that were once only affordable to large wine companies," said Patrick Oates, president, Wine Management Systems. "This solution allows them to focus on their craft instead of worrying about technology, something that distinguishes the most successful producers in this segment. Our clients, such as Carter Cellars in Calistoga, Lancaster Estate in Alexander Valley, Vint Hill in Virginia, Myriad Cellars in St. Helena and many others, are very enthusiastic about the benefits they will gain with SaaS BI."

"Research from leading analyst firms such as Aberdeen Group underscores the benefits of SaaS for smaller organizations that are challenged by the cost and complexity of legacy BI approaches," said Rosanne Saccone, chief marketing officer, PivotLink. "It's exciting to help up-and-coming producers in the wine industry compete on a global scale by combining PivotLink's affordability, ease-of-use and rapid value with Wine Management Systems' deep expertise in best practices for winery management."


  • Puts analytics into the hands of business users -- PivotLink's metrics-based dashboards and reports help clients leverage WMS' expertise in vineyard management, lot tracking, laboratory analyses, government regulation, market distribution and customer tracking.
  • Comprehensive view of the business -- Integrates data from multiple sources, providing instant insights to drive sales, optimize inventory and improve performance.
  • Greater financial control and flexibility -- Pay-as-you-go SaaS model allows smaller vintners to scale the BI environment as their business grows. This aligns with their successful efforts to reduce capital expenditures and increase economies of scale through practices such as custom crushing and mobile bottling.
  • Improves compliance -- Reliable, timely reporting to track and manage complex requirements mandated by the Food and Drug Administration (FDA) and Alcohol and Tobacco Tax and Trade Bureau (TTB) concerning everything from winery operations to labeling and taxes.
  • Enhances collaboration with suppliers and distributors -- Improve service and efficiency by sharing timely and accurate information.
  • Secure data access and collaboration -- Analytics powered by PivotLink's SAS 70 Type II certified platform, the only SaaS BI solution to earn the distinction.

WMS plans to extend PivotLink's analytical capabilities to other areas, including core metrics and KPIs around sustainability initiatives, wine club and retail operations.

WMS says the flexibility of PivotLink's customizable dashboards was one of many strengths that sets it apart from other SaaS BI offerings. The dashboards provide a laser-focus on information that's most valuable to each winery, whether they offer custom crush services and want dashboards to analyze barrel use by client, or to increase production of white wines using stainless tanks. PivotLink's knowledgeable services staff is another key advantage, according to WMS. Oates added, "They helped us segment our winery client data in a more meaningful way."


Wine producers and suppliers can request a demo of SaaS solutions from Wine Management Systems and PivotLink by calling WMS at 800-656-9621 or calling PivotLink at 425-460-1000.

Download a complimentary copy of the Aberdeen Group report, "Fast, Affordable, Agile - The Case for SaaS BI," at

Follow PivotLink on Twitter at, join the discussion about the New BI at and access case studies at

Learn more about WMS at

About PivotLink Corporation

PivotLink is the leader in on-demand business intelligence, serving customers such as: REI; Novell; Party City; CamelBak Products; Car Toys; Guardian Home Care Holdings, Inc; Rossignol; Shaklee; Taleo and Zones. PivotLink's platform powers roughly 2,000,000 ad hoc reports and dashboards for more than 15,000 PivotLink users each month. Delivered as a Software as a Service (SaaS) model, PivotLink's award-winning solutions put affordable, secure and easy-to-use analytic tools into the hands of line of business users, freeing IT to focus on strategic business initiatives. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners and StarVest Partners. Visit

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

Contact Information

  • Media Contacts:
    Joanna Rustin
    Email Contact

    Patrick Oates
    Wine Management Systems
    Email Contact