January 24, 2011 09:02 ET

WineAlign Reaches 15,000 User Milestone

TORONTO, ONTARIO--(Marketwire - Jan. 24, 2011) -

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WineAlign ( announced today that it now has 15,000 registered users.

WineAlign was launched in December 2008 by Toronto entrepreneur Bryan McCaw, who has partnered with several top wine critics to create a resource for consumers to find the best wines at the LCBO. "WineAlign answers the question: What wine do I buy? We combine reviews from multiple top-critics and community members to create an objective resource to help users find great wine. For example, we can tell you what the top-rated Cabernet under $20 is at your local LCBO right now," explains McCaw.

"It's taken us two years of hard work to become an overnight success, and we're well on our way to becoming the largest community of wine lovers in Canada," adds McCaw. "We're excited about the record growth we experienced over the past year and believe that for our partners, we represent one of the best ways to reach wine consumers in Ontario."

Between the third quarter and fourth quarter of 2010 the number of visitors to WineAlign increased by 111%. Between December 15, 2010 and January 15, 2011, 70,000 wine lovers visited the WineAlign website. In the last six months the average growth rate has been 8% per month.

According to McCaw, this is only the beginning. "We've only penetrated our target market by 1%. Our strategy is to build a community of wine lovers around a core of multiple top critics. We're all about quality of information and objectivity. Once a wine lover discovers what we are doing they generally really like the concept and tell a few wine loving friends."

WineAlign's critics include: David Lawrason (Toronto Life), Master Sommelier John Szabo, Steve Thurlow, Rod Phillips (Ottawa Citizen), Gord Stimmell (Toronto Star), Margaret Swaine (National Post), Sara d'Amato and Julian Hitner.

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