SOURCE: Ruckus Wireless

Ruckus Wireless

November 22, 2010 08:00 ET

WineNation Selects Ruckus Wireless for First of Many Nation-Wide "Big Box" Retail Facilities

More Robust Wi-Fi Enables Employees' Use of Handheld Devices for Price Checks, Inventory Counts and Orders; and Support for In-Store Kiosks and Guest Broadband Access

SUNNYVALE, CA--(Marketwire - November 22, 2010) - Ruckus Wireless™, the smart mobile internetworking company, today announced that WineNation (, a big box specialty wine and spirits retailer, has standardized on Ruckus ZoneFlex "Smart Wi-Fi" to provide robust Wi-Fi services in its 25-50,000-square-foot retail facilities throughout the country.

PCI-compliant, the Ruckus Wireless Smart Wi-Fi equipment is being used to support higher efficiency standards for employees, enabling them to rely on laptops and handheld devices to help customers find products located throughout the store, check inventory levels, place orders and print signs and labels, among other things. The network will also be used to provide wireless broadband access for customers, to support forthcoming in-store kiosks and voice-over-IP (VOIP) handsets, and to facilitate operation of the store's customer classroom.

eTribeca, llc, a long-standing Ruckus partner, worked with WineNation to provide rapid deployment of the Ruckus Smart Wi-Fi infrastructure. According to Gary Berzack, CTO/COO of eTribeca, "The business model for WineNation is to operate with a fast construction and turn-around of their new spaces, which demand flexible Wi-Fi deployment. At any given time WineNation may identify a number of locations where we need to respond quickly to their deployment needs. The Ruckus equipment enables us to do that."

WineNation is a wine lifestyle superstore, focused on the core product offerings of wine and beer. The store also provides an assortment of complementary products, including an extensive selection of gourmet foods, alcoholic beverage related gifts and accessories, and selected seasonal items. WineNation features 7,000 wines, 1,000 beers and 3,000 spirits.

"With recent technical advances, Wi-Fi has become a much more powerful utility. Our industry stands to benefit from being able to adopt next-generation devices and applications that deliver an enhanced in-store experience to our customers, while also enabling employees to un-tether themselves from back-room computers and perform their jobs more efficiently," said Thomas Trone, president of WineNation, based in Potomac, MD. "As the world becomes more mobile and customers' expectations for a state-of-the-art shopping experience grow, Ruckus' Smart Wi-Fi system will allow us to create an environment where people want to come to shop, sample, learn and simply spend time. The possibilities are endless for us to utilize technologies of the future that will continue to improve the way our business operates."

Trone indicated that the size and lay-out of his facility proved to be challenging for other Wi-Fi vendors' systems to deliver the broad coverage and high performance needed to support his requirements, at an affordable price.

"The need for flexible high bandwidth and ease of installation and management were key factors in our selection of Ruckus," he said. "With such a large building, and so many design obstacles throughout the store, we found that other Wi-Fi equipment we looked at couldn't deliver what we needed, at such a low price-point. With Ruckus, we've found no dead coverage zones anywhere in the store, and performance is superb.

"Our Wi-Fi network was up and running in just three days, which utterly amazed me," said Trone. To date we've had no outages, no performance problems or any issues whatsoever. Basically, it just delivers and I don't even have to think about it."

To cover a single 30,000-square-foot retail facility, WineNation, working closely with its IT integration partner eTribeca, deployed four Ruckus ZoneFlex 7962 dual-band 802.11n access points (APs) and one ZoneDirector 1000 controller for centralized network management. Berzack pointed out that with such a large space and so many bottles RF can do some strange things. Not an issue with Ruckus its beam forming technology was able to adapt to this type of environment wonderfully.

Each Ruckus ZoneFlex Smart Wi-Fi access point integrates a patented smart antenna array that focuses and directs Wi-Fi signals over the best signal path, automatically avoiding interference to ensure the highest data rates and consistent performance wherever clients roam. ZoneFlex Smart Wi-Fi access points can be deployed as standalone APs without a controller or with a controller as a fully centralized wireless LAN system. 

About eTribeca, LLC
eTribeca is a systems integrator specializing in Wi-Fi technologies. Founded in 1995, eTribeca has an extensive knowledge base in both telecommunications and computer systems, providing end-to-end solutions to individuals and businesses. eTribeca has a fully staffed engineering department, and installs, configures and maintains LANs and WANs. The company has also implemented a variety of cutting-edge projects such as H.323 voice and video projects, LAN building, upgrades and efficiency improvements, wireless bridging and in-building Ethernet projects, and consulting. Using its expertise in WLAN design and implementation, eTribeca helps customers quickly implement an end-to-end solution and leverage them in the most effective and efficient ways. For more information, visit

About Ruckus Wireless, Inc.
Headquartered in Silicon Valley, Ruckus Wireless is supplier of advanced wireless systems for the mobile Internetworking market. The company markets and manufactures a wide range of indoor and outdoor "Smart Wi-Fi" products for mobile operators, broadband service providers and corporate enterprises around the world. Ranked as the top telecom company in the 2009 Inc. Magazine 500 list and named a World Economic Forum Technology Pioneer, Ruckus Wireless has realized dramatic growth. Since 2006, revenue and shipments have grown by over 1000 percent. Ruckus invented, and has patented, innovative state-of-the-art wireless technology that steers signals around obstacles and interference. This unique capability extends signal range and ensures consistent reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. The company has shipped over 2 million Smart Wi-Fi systems around the world and has raised $51 million in funding from premier investors such as Sequoia Capital, Focus Ventures, Sutter Hill, Motorola, T-Ventures, Telus Ventures and Firelake Capital. The company is led by Ms. Selina Lo, president and chief executive officer. For more information, visit Ruckus Wireless at

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