SOURCE: Winger Marketing

Winger Marketing

March 26, 2015 16:09 ET

Winger Marketing Welcomes Alisa Bay as Director of Public Relations

Winger Marketing, an Award-Winning Integrated Marketing & PR Firm, Announced That Alisa Bay Has Been Named Director of PR for Its Chicago, Highland Park, IL and Affiliate Offices in New York & Dallas

CHICAGO, IL--(Marketwired - March 26, 2015) - Winger Marketing is pleased to welcome Alisa Bay as its Director of Public Relations. Bay is responsible for the strategic direction of public relations programs for Winger Marketing's accounts, as well as oversight of individual client managers. Bay will also oversee Winger Marketing affiliates in New York and Dallas.

Bay's appointment deepens the agency's public relations capabilities. With more than three decades of expertise in both consumer and b2b PR work, she has a strong track record of securing national and local earned media placements for clients across the country. Her career has straddled hospitality and health care with consumer brands including 7-Eleven, Club Med, the IMPROV Comedy Clubs, the Great Frame Up, Kim & Scott's Gourmet Pretzels, Rush North Shore Medical Center, and the Heartland Spa and Fitness Resort. 

"Alisa's background and reputation for exceeding client expectations, as well as consistently developing earned media opportunities that demonstrate a high return on investment, were key indicators that she was the perfect fit for our clients and our Agency," said Karolyn Raphael, President of Winger Marketing. "Her history aligns with the growth of our clients in consumer goods, hospitality and health care and is creating opportunities to engage with emerging and established brands in the Chicago Market." 

Alisa, a graduate of the University of Miami, was the founder and president of AB Public Relations where she represented a variety of Chicago-based and national clients. Before starting her own venture, Alisa spent six years as the PR Director for the Chicago Convention and Tourism Bureau, handling publicity and promotions for all of the conventions, trade shows, and special events at McCormick Place and Navy Pier. During this time, she was instrumental in helping to create and launch Mayor Richard M. Daley's "We're Glad You're Here!" campaign, an award-winning city-wide welcome initiative that continues to this day.

"I've spent my career developing public relations campaigns and attention grabbing promotions and events for both known and unknown brands across all media platforms," said Bay. "I look forward to leading the direction of Winger Marketing's PR programs across the country and growing the agency's presence and profile in our home-base of Chicago."

Winger Marketing is an award-winning national integrated marketing and public relations agency. It is the only firm to offer clients access to its proprietary iMAP™ - Integrated Marketing Action Plan tool, to develop and implement integrated marketing programs. The agency was founded in 1984 and is headquartered in Chicago with offices in Highland Park and affiliates in New York and Dallas. Winger Marketing is a certified Woman-Owned Business and is an affiliate of the Women's Business Enterprise National Council. Helping businesses grown by sharing their stories of success is the agency's passion. The agency is the recipient of multiple industry awards including: Bulldog Award, Hermes Creative Award, Communicator Award, Summit Creative Award and Summit Communicator Award. It was also awarded the SBIEC Illinois Excellence Award for Advertising & Marketing. For more information on Winger Marketing's programs call 312-494-0422, visit wingermarketing.com or email info@wingermarketing.com

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