SOURCE: Bulldog Reporter

Bulldog Reporter

April 08, 2011 13:03 ET

Winners of the 2011 Bulldog Awards for Excellence in Media and Public Relations Campaigns Have Been Announced

OAKLAND, CA--(Marketwire - Apr 8, 2011) - More than 100 winners of the 2011 Bulldog Awards for Excellence in Media and Public Relations Campaigns were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Hall of Fame magazine, which is to be published on May 16, 2011.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year's Grand Prize Winner was awarded to Barilla for its "Share the Table: The Barilla Family Dinner Project" campaign. Judges awarded this campaign three Gold Awards -- for Best Company Positioning/Branding, Best Use of Personality/Celebrity, and Best Website Business/Consumer -- plus a Silver Award for Best Issue/Cause Advocacy Campaign. "This campaign won an extraordinary number of Bulldog Awards, but it's no surprise when you consider the strategic brilliance and the superb tactical implementation the company demonstrated," observed Bulldog Reporter publisher James Sinkinson. "The campaign is a picture-perfect example of the best PR can be -- both great for the product and great for society."

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

Other 2011 Bulldog Award Winners were:

Best Arts & Entertainment Campaign

  • Gold awarded to Access Communications for Major League Baseball 2K10 Perfect Game Competition
  • Silver awarded to Coyne PR for Milk-Bone Shows the World "Through a Dog's Eyes"
  • Bronze awarded to Coyne PR for Hard Rock International Celebrates Ringo Starr's 70th Birthday

Best Green Campaign

  • Gold awarded to Zebra Partners for Sapphire Energy: Making Green Crude a Reality
  • Silver awarded to The Glover Park Group for Iberdrola Renewables REScuing the RES
  • Bronze awarded to Kaplow Communications for Kaplow and Avon: Launching the Hello Green Tomorrow Environmental Initiative

Best Integration of PR and IR in a Business Campaign

  • Gold awarded to Lambert, Edwards, & Associates for SNAK-ing Success

Best Use of Broadcast Video/Internet - Business/Consumer

  • Gold awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
  • Silver awarded to Widmeyer Communications for Simple Steps Save Lives: Profiles of Family Experiences on Behalf of the U.S. Consumer Product Safety Commission
  • Bronze awarded to Cone and Jockey International, Inc. for Jockey Signs Pro Football Quarterback Tim Tebow

Best Crisis Communications

  • Gold awarded to Publicis Consultants USA for Libby's® 100% Pure Pumpkin from Nestlé USA
  • Silver awarded to Weber Shandwick for American Airlines and the oneworld Alliance Win the Battle for Japan Airlines
  • Bronze awarded to LCO - Levine Communications Office, Liam Collopy, President, Lee Runchey, Senior Account Manager for "How a 90-minute PR campaign changed a nation's opinion and a sporting superstar's public image overnight"

Best Company Positioning/Branding

  • Gold awarded to Barilla for Share the Table: The Barilla Family Dinner Project
  • Silver awarded to RFBinder Partners for Dunkin' Donuts: Brewing a Winner in the Coffee and Breakfast Wars
  • Bronze awarded to MSR Communications for Dictionary.com: From Respected Reference Site to Mobile and Online Innovator

Best Education/Public Service Campaign

  • Gold awarded to Landis Communications for California Academy of Sciences Best Education/Public Service Campaign: "More than a Museum: Revealing World-Class Scientific Leadership"
  • Silver awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
  • Bronze awarded to Zeno Group for Know Your Stats about Prostate Cancer
  • Honorable Mention awarded to Widmeyer Communications for Pool Safely: Driving the National Conversation on Pool & Spa Safety On Behalf of the U.S. Consumer Product Safety Commission

Best Food & Beverages Campaign

  • Gold awarded to HL Group for Bolthouse Farms
  • Silver awarded to Fineman PR for Fineman PR Cooks Up a Winner with Foster Farms' First-Ever West Coast Fresh Chicken Cooking Contest
  • Bronze awarded to RFBinder Partners and Dunkin' Donuts for Dunkin' Donuts: Brewing a Winner in the Coffee and Breakfast Wars
  • Honorable Mention awarded to Hunter Public Relations for JELL-O "Give it a Giggle" Tour Spreads Happiness Across America
  • Honorable Mention awarded to Hunter Public Relations for Project Cheddar Explosion -- The Launch of Kraft Macaroni & Cheese Cheddar Explosion
  • Honorable Mention awarded to RF Binder for Eat|Drink|Explore Malaysia Kitchen

Best General Business Campaign

  • Gold awarded to Formula for KLA-Tencor

Best General Consumer Campaign

  • Gold awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
  • Silver awarded to RED PR for CND Shellac Launch
  • Bronze awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers

Best Health, Medicine & Fitness Campaign

  • Gold awarded to Maccabee Group and Hazelden for 4 Generations Overcoming Addiction
  • Silver awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
  • Bronze awarded to Weber Shandwick for Think About Your Eyes Campaign Launch

Best Investment, Banking & Financial Services Campaign

  • Gold awarded to USAA and Fleishman-Hillard for Auto Circle ™ - From the day you see it 'til the day you sell it.
  • Silver awarded to First Command and The Harbinger Group for First Command Financial Behaviors Index®
  • Bronze awarded to Flowers Communications Group for Wells Fargo African American Media Tour

Best Use of the Internet - Business

  • Gold awarded to Diamond Public Relations for Trick or Tweet
  • Silver awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO
  • Bronze awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers

Best Issue/Cause Advocacy Campaign

  • Gold awarded to Widmeyer Communications for A Business Plan for America's Energy Future On Behalf of the American Energy Innovation Council
  • Silver awarded to Barilla for Share the Table: The Barilla Family Dinner Project
  • Bronze awarded to Myrle Croasdale Aurora Health Care for "He's in the Army now: Wife's cancer prompts man to enlist"

Best Use of the Internet - Consumer

  • Gold awarded to AirTran Airways & Cramer-Krasselt for "Skip the Stampede"
  • Silver awarded to Berman and Company for HowMuchFish.com
  • Bronze awarded to Berman and Company for HumaneWatch

Best Not-for-Profit/Association/Government Campaign

  • Gold awarded to Porter Novelli Healthcare NY for the California Association of Marriage and Family Therapists for Good Health = Healthy Californians
  • Silver awarded to Maccabee Group and Hazelden for 4 Generations Overcoming Addiction
  • Bronze awarded to Brookhaven National Laboratory with Tartaglia Communications for "Hot Quark Soup Stirs Up Massive News Coverage"

Best New Product Launch - Business

  • Gold awarded to Edelman and Adobe for Adobe CS5 Launch
  • Silver awarded to Inmedia Public Relations, Inc for ProDigits
  • Bronze awarded to Lane PR for Roundarch's Wizard
  • Honorable Mention awarded to Rasky Baerlein for The Relaunch of MooBella, the ATM of Ice Cream
  • Honorable Mention awarded to Coyne PR for Going to New Heights: Coyne PR Launches Record-breaking Thrill Ride for Stratosphere Hotel & Casino Las Vegas

Best New Product Launch - Consumer

  • Gold awarded to Hunter Public Relations for Project Cheddar Explosion -- The Launch of Kraft Macaroni & Cheese Cheddar Explosion
  • Silver awarded to CerconeBrowne&Company for Sealegs North American Launch
  • Bronze awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
  • Honorable Mention awarded to RED PR for CND Shellac Launch

Best Online Newsroom - Business/Consumer

  • Gold awarded to Hilton Hotels & Resorts with Covalent Logic for Hilton Global Media Center
  • Silver awarded to Synaptic Digital for MediaCentre
  • Bronze awarded to Intel for Intel Reinvents Its Online Newsroom

Best Use of Personality/Celebrity

  • Gold awarded to Barilla for Share the Table: The Barilla Family Dinner Project
  • Silver awarded to Rogers & Cowan for Paula Deen's Real Women of Philadelphia
  • Bronze awarded to Rogers & Cowan for The Launch of the Cooking Channel

PR Innovation of the Year

  • Gold awarded to CerconeBrownCompany for Green House
  • Silver awarded to Euro RSCG Worldwide PR for Sisterhood

Best Response to Breaking News

  • Gold awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
  • Silver awarded to Weber Shandwick for First on the Scene: American Airlines Provides Relief to Haiti
  • Bronze awarded to Euro RSCG Worldwide PR for Wyclef/Yele

Best Use of Research - Business/Consumer

  • Gold awarded to Formula
  • Silver awarded to Berman and Company for Minimum Wage Anniversary
  • Bronze awarded to MM2 Public Relations and The Hartford for The Hartford Removes the Biggest Obstacle to a Smooth Daily Commute

Best Special Event/Stunt

  • Gold awarded to Office of Public Affairs, National Museum of American History, Smithsonian Institution, for Vince & Larry Dummies Crash into the Smithsonian
  • Silver awarded to Schwartz Communications for The Wampler Foundation
  • Bronze awarded to Formula and SS+K for Honest Tea "Honest City" Campaign
  • Honorable Mention awarded to Coyne PR for Snausages Man Sled Race

Best Use of Social Media Tools - Business/Consumer

  • Gold awarded to Porter Novelli Healthcare NY for Gillette Fusion ProGlide Launch: Turning Skeptics into Believers
  • Silver awarded to Rogers & Cowan for Paula Deen's Real Women of Philadelphia
  • Bronze awarded to MSR Communications for Antivirus Comes Alive with Digital Birth Campaign

Best Technology Campaign - Business

  • Gold awarded to Schwartz Communications for MicroStrategy Leave Your Laptop at Home: The iPad is Here
  • Silver awarded to The Glover Park Group for Iberdrola Renewables for REScuing the RES
  • Bronze awarded to InkHouse & Raytheon for The Future of Defense
  • Honorable Mention awarded to MSR Communications for Antivirus Comes Alive with Digital Birth Campaign

Best Technology Campaign - Consumer

  • Gold awarded to LaunchSquad for SCVNGR Consumer Launch
  • Silver awarded to MWW Group and Mccann Erikson for Nikon Festival Social Campaign Championing D-SLR Video

Best Travel, Hospitality & Destinations Campaign

  • Gold awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
  • Silver awarded to MM2 Public Relations and HomeAway for HomeAway Comes Up a Winner at the Super Bowl
  • Bronze awarded to Murphy O'Brien Public Relations and INTUR, the Nicaraguan Tourism Board for Nicaragua!

Best Campaign Under $100,000

  • Gold awarded to American College of Physicians for Annals Tips and Clips Program
  • Silver awarded to Coyne PR for The Pop Heard 'Round the World: Bubble Wrap's 50th Birthday
  • Bronze awarded to MM2 Public Relations and HomeAway for HomeAway Comes Up a Winner at the Super Bowl

Best Campaign Under $10,000

  • Gold awarded to Office of Public Affairs, National Museum of American History, Smithsonian Institution, for Vince & Larry Dummies Crash into the Smithsonian
  • Silver awarded to Greater Houston Convention & Visitors Bureau for Where the Chefs Eat: Houston Culinary Tours
  • Bronze awarded to Air Force for Turning the Tide: Securing a Strategic Foothold in Central Asia
  • Honorable Mention awarded to Coyne PR for Goodyear Border to Border on One Tank of Fuel

Best Campaign Under $25,000

  • Gold awarded to Brookhaven National Laboratory with Tartaglia Communications for "Hot Quark Soup Stirs Up Massive News Coverage"
  • Silver awarded to Hawkins International PR for Jumby Bay a Rosewood Resort
  • Bronze awarded to Berman and Company for DefeatTheDebt

Best Campaign Under $50,000

  • Gold awarded to HL Group for Bobble Launch
  • Silver awarded to MSR Communications for Dictionary.com: From Respected Reference Site to Mobile and Online Innovator
  • Bronze awarded to Euro RSCG Worldwide PR for Wyclef/Yele

Best Website - Business/Consumer

  • Gold awarded to Barilla for Share the Table: The Barilla Family Dinner Project
  • Silver awarded to Winning Strategies and National Association of Broadcasters for No Performance Tax
  • Bronze awarded to Porter Novelli Healthcare NY for Time to Talk CARDIO

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