SOURCE: Electronic Retailing Association

Electronic Retailing Association

September 19, 2014 14:33 ET

Winners of 2014's Best Direct Response Marketing Campaigns Honored at the Moxie Awards Gala

Direct Response Industry Professionals Recognized for Their Achievements in a Variety of Categories

WASHINGTON, DC--(Marketwired - Sep 19, 2014) - Electronic Retailing Association (ERA) announces Moxie Award winners for the best direct response marketing campaigns of 2014.

The Moxie Awards Gala is one of the must-attend events of the year for direct response marketers around the world. Professionals in the direct response industry gather at the Gala to recognize the year's best campaigns in a variety of categories, such as television, radio, online, and mobile marketing.

"We commend the work of those who submitted their campaigns in each category for the 2014 Moxie Awards," said Julie Coons, President and CEO of ERA. "It is an honor to recognize the winners for their achievements and we look forward to watching them and others in the industry continue to succeed."

Guests attended the Moxie Awards Gala to enjoy dinner and live music before the awards ceremony on Thursday, September 18th, at Wynn Las Vegas. Winners include:

  • Best Long Form of the Year, Over $400K
  • Best Long Form of the Year, Under $400K
    • ZUMBA Incredible Results, Dragonfly Productions
  • Best Short Form of the Year, Over $75K
    • Proactiv+, Guthy-Renker
  • Best Short Form of the Year, Under $75K
    • no!no! Wow Factor, Schulberg MediaWorks
  • Best Digital Marketing Campaign
    • Proactiv+ Adam Levine Pre Roll, Guthy Renker
  • Best DR Radio Campaign
    • CTCA: Karyn Marshall, Havas Edge
  • Best DR Website Design
    • Proactiv+, Guthy Renker
  • Best Financial Services Campaign
    • Premera Blue Cross - "Have You Heard", Envision Response
  • Best Health Campaign
    • Medifast - Testimonials, R2C Group
  • Best International DRTV Campaign 
    • MaxiClimber, Concepts TV
  • Best Long Form, Beauty
    • WEN, Guthy-Renker
  • Best Short Form, Beauty 
    • Proactiv+, Guthy-Renker
  • Best Long Form, Brand Response
    • Wolfgang Puck Pressure Oven, Brand New Media
  • Best Short Form, Brand Response 
    • USO "Mike Martinez," Havas Edge
  • Best Long Form, Housewares
    • Positec - WORX Air, R2C Group
  • Best Short Form, Housewares
    • Pressure Cooker, Tristar
  • Best Long Form, Variety
    • Positec - WORX Air, R2C Group
  • Best Short Form, Variety
  • Best Short Form, Intellectual Property
    • Weider Ruthless, Icon Fitness Studios
  • Best Presenter
    • Brooke Burke for Sheer Cover, Guthy-Renker
  • Best Product Expert
    • John Cremeans for Oasis Sphere, TMGTV
  • Best Sports & Fitness Campaign
    • ZUMBA! Incredible Results, Dragonfly Productions
  • Best U.S. Hispanic Campaign
    • Meaningful Beauty, Guthy-Renker
  • Best Short Form, People's Choice
    • Ronco Pocket Fisherman, Bluewater Media
  • Best Long Form, People's Choice
    • Harvest Cookware Pressure Pro, Bluewater Media

To learn more about the Moxie Awards Gala, please visit http://www.retailing.org/d2c/content/moxie-awards-gala

About the Electronic Retailing Association

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Contact Information

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