Extra Awards

Extra Awards
Newspapers Canada

Newspapers Canada

September 11, 2014 09:00 ET

Winners Announced for the 2014 Extra Awards

TORONTO, ONTARIO--(Marketwired - Sept. 11, 2014) -

Newspapers Canada is pleased to announce the winners of the Extra Awards for 2014. The Awards celebrate outstanding advertising in newspapers across media: print, online, tablet, mobile and more.

The 2014 Extra's Best of Show winner is Leo Burnett with its outstanding execution for IKEA, "Boy meets Girl".

Other award winners include stunning work from (in order of number of awards received):

Leo Burnett
Best of Show (1) IKEA, "Boy meets Girl"
Gold (5) IKEA, "Boy meets Girl"
Raising The Roof, "Childhood Photos" Campaign
Raising The Roof, "Dave"
Raising The Roof, "Jeanne"
Raising The Roof, "Blake"
Silver (5) TD Bank, "Game Face"
Procter & Gamble - Bounce, "Shirt/Pants/Dress" Campaign (Fashion&Home)
Procter & Gamble - Bounce, "Shirt/Pants/Dress" Campaign (National ad)
IKEA, "There's a Page for That" Campaign (Retail)
IKEA, "There's a Page for That" Campaign (Small space)
Bronze (1) IKEA, "In Laws"
Honourable Mention (2) Yellow Pages, "Days of the Week"
IKEA, "Twins"
Rethink
Gold (2) Splashdown Waterpark, "Experience Splashdown - "Man"
Splashdown Waterpark, "Experience Splashdown - "Woman"
Silver (1) Splashdown Waterpark, "Experience Splashdown - "Man/Woman/Kid" Camp.
Bronze (1) Splashdown Waterpark, "Experience Splashdown - "Kid"
Zulu Alpha Kilo
Silver (3) Modelo Molson Imports LP, "Newspaper Insert"
Workopolis, "Work Search" (Corporate & Financial)
Workopolis, "Work Search" (National ad)
lg2
Silver (1) Sears Optical, "Boat"
Bronze (1) Sears Optical, "See" Campaign
Honourable Mention (1) Yum Yum, "Hartford"
Bleublancrouge
Silver (1) Toyota Canada, "Roomy RAV4"
Bronze (1) The Gazette, "#mtlfest" online ad
Le Soleil
Bronze (1) Groupe Restos Plaisirs, "Cochon Dingue" (Local Ad)
Honourable Mention (1) Groupe Restos Plaisirs, "Cochon Dingue" (Best Use of Print Medium)
Grip Limited
Honourable Mention (2) Honda Canada, "NHL Program Ad"
Honda Canada, "Honda Accord Green Car of the Year"
Cossette
Gold (1) McDonald's Restaurants of Canada Limited, "Father's Day"
FCB Toronto
Silver (1) PFLAG, "The Male Mask"
Nolin BBDO
Bronze (1) Producteurs de lait du Québec, "Le lait ça va bien avec"
Target
Bronze (1) Newfoundland and Labrador Tourism, "Language Lessons" online ad
Agence Uber
Honourable Mention (1) HEC Montréal, "Le sommet" tablet ad
Blammo
Honourable Mention (1) Del Monte, "Fruit Break" Campaign

Suzanne Raitt, SVP & Chief Marketing Officer at Newspapers Canada states: "The Extra Awards continue to demonstrate the outstanding creativity and innovation in advertising in newspapers across print and digital offerings!"

To view all the award winning ads, visit www.newspaperscanada.ca/extras or for French: www.journauxcanadiens.ca/extras.

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