Newspapers Canada

Newspapers Canada
The Extra Awards

September 11, 2012 10:30 ET

Winners Revealed for the 2012 Extra Awards

TORONTO, ONTARIO--(Marketwire - Sept. 11, 2012) -

September 12, 2012

The Extra Awards celebrate outstanding advertising in newspapers and on their sites. Newspapers Canada is pleased to announce the winners of the Extra Awards for 2012.

The 2012 Extra's Best of Show is BleuBlancRouge with its outstanding execution for The Gazette "Tweet Edition".

Other award winners include stunning work from (in order of number of awards received):

Gold (3): Playland, "Falcon" and "Pigeon"
Metro, "Sharability Scale"
Bronze: Muskoka Brewery, "Cream Ale / Mad Tom" campaign
Honourable Mentions (2): Metro, "Sharability Graph" and "Sharability : Scale and Graph" campaign
Gold (2): Sears Optical, "Nail / Clover / Match" campaign (won in 2 categories)
Bronze: Société de l'assurance automobile du Québec, "Pavement Shreds" online
Target Marketing
Gold (2): Newfoundland and Labrador Tourism, "Iceberg Alley / Hiking / Secret Place / Iceberg / Big Land" campaign and "Find Yourself (x3)" campaign
Honourable Mention: Newfoundland and Labrador Tourism, "Find Yourself" online
Gold: McDonald's, "Straw"
Bronze (2): Julyna, "C-word / Sun Don't Shine / Woo-Hoo" campaign
ANEB (Anorexie et boulimie Quebéc), "Distorsion cuillère / Distorsion couvercle" campaign
Leo Burnett
Gold: Raising the Roof, "Job / Help / Outside / Dog" campaign
Bronze: IKEA, "Prices Have Fallen"
Honourable Mention: Flight Network, "Paper Airplane"
Best of Show / Gold: The Gazette, "Tweet Edition"
Silver (2): BC Honda Dealers, "See What's Behind You"
Amour, "Golf"
Honourable Mentions (2): CAMH (Centre for Addiction and Mental Health),
"Night Out / In Your Head / Change of Scenery" campaign
Eglise Catholique de Montréal, "Prions"
Silver: Canadian Journalists for Free Expression,
"Lasantha / Anna / Tara" campaign
Honourable Mention: Buskerfest, "Buskers are coming (x2)" campaign
BBDO Toronto
Honourable Mention: Mercedes-Benz Canada, "Fingerprints"
Ogilvy & Mather
Honourable Mention: Unilever Dove, "Upside Down"
Honourable Mention: The Chronicle Herald - Herald Business, "The Chronicle Herald Business Takeover" online
Taxi Toronto
Honourable Mention: Hockey Hall of Fame, "Dead Dreams (x2)" campaign
Honourable Mention: Honda Prairie Dealers Association, "Soft Sell Event"

Suzanne Raitt, VP of Marketing & Innovation at Newspapers Canada states, "We are thrilled with the quality and quantity of fabulous ads that are submitted each year to the Extra Awards. We continue to see print newspapers used to effectively deliver advertisers messages with powerful creative. As well, outstanding and innovative use of the newspaper medium contributed to the success of many of campaigns. In addition, ads on newspaper sites continue to impress with their originality and impact."

To view all the award winning ads, visit or for French:

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