SOURCE: Winning Brands Corporation

May 31, 2006 22:35 ET

Winning Brands Begins Exports to China

BARRIE, ON -- (MARKET WIRE) -- May 31, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that it is commencing exports to China in June 2006 of its advanced new cleaning solution Winning Colours Multi-Cleaner for the consumer market in the world's most populous nation, where it will be known by the trademark 1000+ Multi-Cleaner for its many uses.

With approximately 1.5 billion people and impressive economic growth, China is expected to permanently overtake the United States in buying power soon; however most of China's consumer product demand is being satisfied by its own emerging producers. Winning Brands Corporation's CEO Eric Lehner points out that by commencing exports to China now, Winning Brands is strengthening its foundation for global operations. "There is a use for 1000+ Multi-Cleaner in the life of every single Chinese person, young and old," says Lehner. "There are very few products for which this would be a reasonable statement. This fact and our progressive approach to business relationships is why our potential is so vast."

Winning Colours / 1000+ Multi-Cleaner is manufactured in North America by Winning Brands Corporation and was chosen by leading Chinese environmental products firm Magi Science & Technology Development Ltd of Beijing to satisfy emerging interest in China for environmental solutions. Winning Colours is a non-toxic solvent and cleaner that is being noticed in North American markets for its unique balance of performance and earth friendliness. Magi will be the distributor of record. Export of finished consumer products moving from North America to China is rare by contrast to the high volume flowing in the other direction. According to Lehner the Chinese people and government have an international perspective and are willing to engage in fair trade but do have the huge advantage of a vast supply of intelligent and industrious workers for a fraction of North American costs. Lehner attributes Winning Brands' success in building this export arrangement to mutual respect, long-term thinking and a willingness to share both the challenges and rewards of the project. "This is not about penetrating a market, but rather developing a market jointly for shared benefits -- a more constructive and rewarding approach for all parties concerned."

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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