SOURCE: Winning Brands Corporation

December 22, 2008 11:14 ET

Winning Brands Begins Operational Presence in Australia

Winning Colours Australia Appointment

BARRIE, ON--(Marketwire - December 22, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports that Nearly 1 ton of Winning Colours Stain Remover will leave the U.S. for Australia in January to commence early placements in test marketing situations. Winning Brands' Australian product Ambassador has commenced work in this country of 21 million people -- one of the world's largest English speaking markets.

Winning Brands had deferred an earlier expansion to Australia until personnel experienced with Winning Colours Stain Remover could oversee operations there locally. Mrs. Kori Walsh is a business professional both in Canada and Australia who has made Australia home and is very excited to bring this revolutionary, versatile product to Australia. "I saw a need here for a product that I know works, is eco friendly and good value for money," comments Mrs. Walsh. With business education in marketing and finance, she will head-up the Winning Colours Australia mission with the mandate of introducing Winning Colours to the same categories of trade that have been embracing Winning Colours Stain Remover in North America. Originally from Edmonton, Alberta, Ms. Walsh has demonstrated strong product knowledge with Winning Colours since its earlier test marketing in Canada. She now resides near Brisbane, capital of the State of Queensland and is organizing Winning Colours in Australia effective immediately.

Winning Colours Stain Remover is now available in Canada's most respected retailers and gaining ground across the USA as the product advances toward its goal of becoming North America's favourite stain removing product. Known for its versatility in dealing with drips, drops and disasters of all kinds, Winning Colours is making news in key sectors where stains occur continuously and easy clean-up is important. The paint sector, the wine sector and others have shown strong interest in the unusual property of Winning Colours Stain Remover to be gentle on skin and delicate surfaces while still performing with the strength expected of harsher traditional stain removers. The fact that Winning Colours converts even oil-based messes into a simple clean-up with plain water has addressed the increasing desire by consumers for convenience in all matters.

A long-term familiarization of the Australian marketplace by Winning Brands' Ambassador has revealed that there is no directly equivalent product to Winning Colours available, enabling Winning Colours Stain Remover to begin establishing itself as a leader in this category there.

Winning Colours Stain Remover is manufactured by Winning Brands' production subsidiary Niagara Mist Marketing Ltd. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC and at Niagara Mist's St. Catharines, Ontario facilities. The mission of Winning Brands is to replace hazardous chemicals in widespread use with safer alternatives. Other products manufactured by Winning Brands are used in professional garment care (SMART Wet Cleaning Solutions), domestic garment care (KIND Laundry Products), industry (CLEAN1 Professional All Purpose) and other sectors.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Contact Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    Victoria Square Building
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3