SOURCE: Winning Brands Corporation

August 18, 2008 14:34 ET

Winning Brands Expands TV Reach to Include ABC

"The View," "Dr. Phil" Are First ABC Programs for Winning Colours® Stain Remover Regional Test Market on WWTI

BARRIE, ON--(Marketwire - August 18, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports that its Winning Colours Stain Remover is adding ABC's "The View" and "Dr. Phil" to it's television advertising in the USA. A regional test is to be conducted with affiliate WWTI in Watertown, New York ( The broadcaster's signal is carried in the United States and Canada over the air, on cable and satellite. The 30-second format Winning Colours Stain Remover commercial has been modified to feature Winning Brands upper New York State retailing partner Hackett's in addition to the major national banners in Canada where the breakthrough stain remover is already carried coast-to-coast by Wal-Mart, Home Depot, True Value, Canadian Tire and Home Hardware.

The Winning Colours commercials begin the week of August 25th for an initial 3-month flight. Winning Brands has also qualified for WWTI's "Greenwatch" environmental awareness campaign. Through Greenwatch, WWTI and its sister station, The North Country CW, will encourage its viewers to take positive steps to care for the environment in over 2,000 public service announcements over the course of a year, including references to Winning Brands and its retailers where appropriate.

Both ABC programs, "The View" ( and "Dr. Phil" ( are in the category of favourites in America's daytime broadcasting schedule. Winning Brands is determining the compatibility of its eco-responsibility oriented products with mainstream audiences. It is Winning Brands' goal to have its brands function as mainstream products, not fringe or special interest. "'Eco-responsibility' is the new mainstream as far as we are concerned," says Winning Brands CEO Eric Lehner. "We feel it is limiting to assume that health food stores and traditional 'environmental sector' retailers are the only appropriate outlets for eco products. I keep hearing people say that the American consumer is not ready for environmental action on a personal level. I don't believe it. I have a higher opinion of the American consumer than that. But in all fairness, they need access to such products in their local stores and advertising in order to respond. As far as Winning Brands is concerned, eco-responsibility is the new norm, so we are reaching out to the regular viewing audience."

Winning Colours Stain Remover is becoming a household favourite in Canada because of its gentleness on skin and delicate surfaces compared to conventional solvents. Hardware stores and Paint Departments across Canada already carry Winning Colours Stain Remover while Winning Brands blends its U.S. roll-out strategy as a combination of smaller local chains and possible eventual presence in U.S. national account(s). "We appreciate the meetings that we've had with senior U.S. buyers and the care that all parties are taking to ensure that a launch is well thought out and done right," says Lorne Kelly, Winning Brands Snr. VP. "In the meantime, additional market testing like the one we are starting with these new TV programs will inform our decisions in the future," Kelly adds.

Winning Colours Stain Remover is manufactured by Winning Brands Corporation for consumer and commercial use as an eco-responsible alternative to traditional solvents. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with certain sizes still being manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquid alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    Office Direct: (705) 737-4062