SOURCE: Winning Brands Corporation

December 24, 2008 10:18 ET

Winning Brands Goes NASCAR

Double Page Spread in 2009 Official RacingOne Annual Sets Stage for Winning Colours Stain Remover With National Retailers

DAYTONA BEACH, FL--(Marketwire - December 24, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrandsCorporation.com) reports that it has been approved for a double page spread in the official NASCAR Annual for 2009 called RacingOne for the purpose of unveiling availability of Winning Colours Stain Remover in stores with National Account stature. NASCAR has over 75 million fans and attendance at premier NASCAR events averages 190,000. Total track capacity exceeds 4 million in stadium seating at these sell-out events. With multiple events per track and additional non-stadium attendance, the actual number of fans attending these events for the season far exceeds 4 million. RacingOne is NASCAR's official souvenir publication sold at all 55 NASCAR events beginning at the DAYTONA 500 in February and ending in November at the Homestead-Miami Speedway. The publication will also be available nationwide via major bookstores, newsstands, grocery stores, retail outlets and airports -- all adding up to significant distribution numbers for the publication during the year.

Winning Brands has chosen the NASCAR venue in which to lay the foundation of a national marketing program for Winning Colours Stain Remover in the USA. The company's breakthrough stain removing product Winning Colours will become available at an increasing number of U.S. locations during 2009, including its first banner(s) of "National Account" stature on a basis presently under development. The mechanism of national print advertising combined with new interactive elements of the Winning Brands website that will be geared to the NASCAR fan by publication date and will give Winning Brands unprecedented reach and flexibility to communicate the latest developments to consumers.

Winning Brands CEO Eric Lehner explains what is meant by "National Account" for the launch. "There are buying groups and distributors that supply independent stores across the country, and we have been honoured to be taken into these increasingly. However there are also banners that have stores across the country sharing a national name, known by most Americans. When a retailer is known by most people in the country by one name, we consider that a 'National Account.' Such accounts are increasingly interested in Winning Colours Stain Remover for its merits because they understand that their customers will want to find leading products in their stores. It's obvious now that Winning Colours Stain Remover has what it takes to become a leader -- even to become America's favourite stain removing product. National accounts have longer internal time lines and processes to select products, formalize approvals and put new listings into operation because of their vast size. By creating this web-based interactive platform for the launch which combines a national publication with a modified website that will be relevant to NASCAR fans we can accommodate emerging national account partnerships in a manner that suits their situations while still respecting our determination to get going with the launch of Winning Colours Stain Remover in a big way. NASCAR is a marketing environment well understood by our prospective banner partners and will suit their interests perfectly. This solution will let the whole situation come together nicely; it will let early participants benefit early and later participants benefit later."

Winning Colours Stain Remover is new on the scene in the United States, but better known in Canada where it was developed. In Canada, it is already available in national banners such as The Home Depot, Wal-Mart, Canadian Tire and Home Hardware. Consumers consider Winning Colours unusual for its extraordinary gentleness to skin and delicate surfaces like clothing, carpeting & upholstery while still being strong as a solvent in tackling grease, grime and gunk of various kinds. Winning Brands Senior V.P. Lorne Kelly notes that in demonstrations across the USA people are impressed with the distinctive properties of Winning Colours Stain Remover. "It's fun to show and work with because it's a bit unusual -- you can't' really pigeonhole it. In Canada it has taken time for awareness to spread through word of mouth, but that's changing now with television and radio giving it a much higher profile. In the USA, we are voting for NASCAR as the premier starting point to speak with a national voice because NASCAR is unique in all the world for its reach. The 2009 Official RacingOne Annual is the first step. By the way, every vehicle detailing team in America should have some Winning Colours Stain Remover too!" Kelly adds enthusiastically.

Winning Colours Stain Remover is manufactured by Winning Brands' production subsidiary Niagara Mist Marketing Ltd. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC and at Niagara Mist's St. Catharines, Ontario facilities. The mission of Winning Brands is to replace hazardous chemicals in widespread use with safer alternatives. Other products manufactured by Winning Brands are used in professional garment care (SMART Wet Cleaning Solutions), domestic garment care (KIND Laundry Products), industry (CLEAN1 Professional All Purpose) and TrackMoist™ dust suppression solution for dirt tracks, construction sites and other settings where large quantities of water are used for dust abatement.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc; and used purely in connection to the publication RacingOne™ Annual; no endorsement is implied.

Contact Information

  • Information:

    Winning Brands Corporation
    Office Direct (705) 737-4062
    Victoria Square Building
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca