SOURCE: Winning Brands Corporation

December 19, 2008 15:32 ET

Winning Brands' KIND Laundry Products Commence Home Deliveries in New Jersey

South Jersey Water Conditioning Service Takes Leadership Role in Water Quality Products for Consumers

BRIDGETON, NJ--(Marketwire - December 19, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports that its KIND Laundry Products will now be taken into inventory and be put into distribution by South Jersey Water Conditioning Service -- a supplier of water quality products since 1967. South Jersey services several thousand accounts with parts and services related to maintaining optimal water quality and operates a fleet of trucks to accomplish this mission. The first inventory allotment has been manufactured and is enroute to New Jersey in order to commence KIND operations within weeks. Mr. Barry Seay of South Jersey remarks that, "I am really excited and ready to start. Over the past year we have had many calls regarding environmentally friendly soap. We are going to market to our extensive customer base and make KIND Laundry Detergent and KIND Fabric Softener available for home delivery during all routine service work. All trucks will be carrying inventory daily. In addition, we will be introducing KIND at the Philadelphia Home Show January 17-25, 2009, to be followed by the Atlantic City Home Show February 20-22, 2009.

Winning Brands' Senior Vice-President Lorne Kelly comments that Winning Brands has been selective in the choice of early partners for KIND Laundry Products. "We are more interested in a good fit in the early days to ensure that we can build grass roots awareness and appreciation of KIND Laundry Products' special qualities. Barry Seay clearly has a winning approach to his proposed launch and convinced us that his initiative, established operations and vision were a good fit. We are honoured that Mr. Seay and his organization are going to integrate KIND into their operation so thoroughly."

The arrival of KIND Laundry Products in New Jersey is put into context by Winning Brands CEO Eric Lehner: "I like the nuts and bolts attention to detail that is going into this launch. It is a breakthrough for Winning Brands that KIND can be delivered to the homes of thousands of potential customers conveniently and efficiently. This is good for shareholders because it's a no-nonsense business arrangement designed to provide profitability to the participants, and special service to the consumer. It's a good sign for our progress that such arrangements are now possible." South Jersey Water Conditioning will also carry Winning Colours Stain Remover, the iconic new stain removing product from Winning Brands, to round out its offering.

Winning Brands Corporation manufactures KIND Laundry Products for consumer and commercial use as an eco-responsible alternative to traditional detergents. It is gaining popularity for its highly concentrated formula, which is High-Efficiency compatible. KIND Laundry Products are designed to be professional grade in quality, but available to consumers for use at home. Main production takes place at the Grand Rapids, Michigan facility of Surefil LLC with some sizes manufactured at Winning Brands' St. Catharines, Ontario facility. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning solution (alternative to perchloroethylene used in dry cleaning), Winning Colours Stain Remover, CLEAN1™ -- the first choice in outdoor cleaning and TrackMoist™ Dust Suppression Solution for dirt race tracks, construction sites and other settings where water consumption is high because of the use of water trucks to dampen outdoor dust. Winning Brands mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3