SOURCE: Winning Brands Corporation

March 20, 2007 16:26 ET

Winning Brands Launches New Environmental Laundry Detergent: KIND™

New Features, Less Packaging, More Convenience

BARRIE, ON -- (MARKET WIRE) -- March 20, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that it has commenced making presentations to buying groups of its new environmental laundry detergent named KIND™

KIND™ Laundry Detergent is the first of a new product family, which will also include KIND™ Fabric Softener, KIND™ White & Brite and KIND™ Laundry Stain Remover. All of these products have been in various stages of consumer testing under a different "pre-launch" brand identifier for reasons of confidentiality.

With the formal launch of KIND™ Laundry Products, Winning Brands Corporation widens its base of consumer products geared specifically to environmental problem solving. The laundry detergent, by being an ultra-concentrate, will also use 50% less packaging than conventional detergents. The arrival of KIND™ into the marketplace is consistent with the mission of Winning Brands Corporation to replace hazardous chemicals in widespread use with safer alternatives. "Everything about this product range is designed with the goal of letting the consumer clean with a clear conscience," said Winning Brands CEO Eric Lehner. "The fact that our group is the first to introduce a system of Wet Cleaning that replaces 100% of hazardous solvents used by the Dry Cleaning industry equips us with special knowledge to bring advanced environmental cleaning solutions to consumers too," added Lehner. The next step in the launch process for KIND™ is to secure the first official distribution launch partner.

Winning Brands Corporation manufactures KIND™ in Canada using North American materials. Winning Brands' full product range includes a variety of environmentally responsible alternative cleaning solutions, including its non-toxic Solvent Free Solutions™ alternative to Perchlorethylene used in Dry Cleaning.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

Contact Information

  • Information:
    Winning Brands Corporation
    Direct: Office (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3