SOURCE: Winning Brands Corporation

March 18, 2008 08:15 ET

Winning Brands Launches New York City TV Advertising

HGTV Is First Network in NYC to Air Winning Colours® Stain Remover

BARRIE, ON--(Marketwire - March 18, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports the expansion of its television advertising to New York City for the first time. HGTV is a popular source of home improvement programming in New York City, the most densely populated television viewing market in America -- and is one of the most popular broadcasters in the USA. Winning Brands' versatile stain removing product, Winning Colours® Stain Remover, will air commercials in the network's program "Color Splash" staring David Bromstad and Danielle Hirsch, to its New York City audience through Time Warner cable.

The commercials will begin on Sunday, April 6th and introduce New Yorkers to Winning Colours Stain Remover's retail partners there as a regular feature of the Sunday broadcast, initially. The launch partner for this flight is New York City's well-known Benjamin Moore banner, Janovic Paint & Decorating Centers. The centers are widely considered to be a preferred destination for discerning New Yorkers, their contractors and designers.

Commencement of Winning Brands' TV advertising in New York City is a significant development for the company as Winning Colours Stain Remover develops the reputation of becoming a favourite amongst consumers who discover it. "Winning Brands is proud to partner with the renowned Benjamin Moore banner in New York to introduce Winning Colours Stain Remover to the city," says Lorne Kelly, Snr. VP of Winning Brands. "It's a big step toward becoming North America's favourite stain removing product -- these fine stores would not carry Winning Colours Stain Remover if it wasn't a terrific product. New Yorkers and their contractors will find a ton of uses for it," he concludes.

Winning Brands CEO Eric Lehner points out that the value of the company's brands is related to public awareness of them -- and that this is growing. "It's how we build value for Winning Brands shareholders," states Lehner; "The HGTV audience is particularly loyal to programs involving the home. By adding HGTV to the media mix we are strengthening our ability to reach the right viewers and attentive audiences. That's what our business plan is about, pure and simple -- identify markets, put superior distribution and retailing partnerships into place, commence advertising and experience growth. Things are progressing in a systematic manner -- well, I guess you could say that the commencement of business on this scale in the Big Apple is more than merely systematic. It means that we have truly arrived."

Winning Brands Corporation manufactures Winning Colours® Stain Remover for consumer and commercial use as an eco-responsible alternative to traditional solvents. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC. Winning Brands' full product range includes a variety of environmentally preferable alternative cleaning solutions, such as its non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd . KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada
    L4N 6T3