SOURCE: Winning Brands Corporation

December 17, 2007 12:03 ET

Winning Brands Production Capacity Grows With Surefil

Quality Control, Timeliness, Cost Effectiveness Increase With New Alliance

BARRIE, ON--(Marketwire - December 17, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) ( reports that it will commence production of its consumer and industrial products in a new facility by December 31, 2007 in order to increase the quantity and quality of all its product deliverables. Surefil LLC of Grand Rapids, Michigan ( is a top rated custom manufacturing facility servicing some of North America's leading consumer brands requiring the best standards of production available today. It begins manufacturing Winning Colours® Stain Remover before the end of the month.

The decision by Winning Brands and Surefil to enter into a production partnership furthers the objectives of both organizations, and represents a vetting process by both. Winning Brands is preparing itself to build new "brand favourites" in key consumer product category niches with environmental impact, such as stain removal, laundry products and industrial cleaners. To do this, it must be capable of delivering large orders to the most discerning national retail chains in accordance with the highest standards of consistent quality, economical production, production batch control and tracking of all operational elements in real time. On the part of Surefil, there is a desire to manage production for a select group of brands whose current or anticipated volumes provide significant growth of capacity utilization for the Grand Rapids facility. The management teams of both organizations view each other as "partners" in combining ambitious marketing success and production excellence respectively.

Investors of both organizations benefit as well. On the part of Winning Brands, the new production arrangement increases capacity dramatically. Production that previously required 2 weeks can be accomplished in 5 hours. All the input elements will also be managed with new standard of traceability backward through the supply chain to ensure testing for compliance to specifications. These resources will become available to Winning Brands on a variable cost basis, rather than requiring an expansion of its current smaller facility through a new generation of equipment and personnel. The existing plant will be phased out gradually in concert with the new plant coming on stream. This arrangement increases the ability of Winning Brands to apply future capital resources and cashflow to build awareness of its brands amongst consumers rather than be tied up in real estate or depreciating physical plant. For Surefil however, the Grand Rapids operation has gained access to a highly motivated additional brand management team whose mandate is to keep the plant busy with orders and cashflow without the associated brand management and advertising costs to Surefil. This helps Surefil develop and maintain the top facility of its kind by reinvesting in the latest equipment and processes, rather than marketing. Both organizations benefit by focusing on core competency.

Additional reports about production thresholds through this new production arrangement will be issued from time to time as key milestones are reached. Surefil CEO, William Hunt, says about the new arrangement, "From companies with category killer products like the Winning Colours® product from Winning Brands to major international brand giants, the trend to partnering with manufacturing experts is a clear path to mutual success. Surefil is excited to be a part of the acceleration of the growth of the Winning Brands family of products." Winning Brands CEO Eric Lehner thanks his management team Shabir Lalany (Production), Lorne Kelly and Patricia Miles (Sales) and Michael Kostrich (CFO) for moving the new business relationship through its stages of readiness. "This is a classic case of the so-called tipping points that we sometimes talk about," says Lehner; "A paradigm shift takes place with this development. Key structural improvements in operations, sales and in financing converge into this one development with enough impact to make our goal of having North America's favourite brands in targeted categories plausible, not merely wishful thinking."

Winning Brands Corporation is an environmental company with a mission to replace hazardous chemicals in widespread use with safer alternatives. Its product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and Winning Colours® Stain Remover amongst others. Winning Colours® is making news in the Paint & Decorating industry because it is strong as a solvent, but gentle as soap. This makes it easy for paint professionals and do-it-yourselfers to deal with virtually all drips, drops and disasters with one convenient clean-up solution that is kind to skin and delicate surfaces. Winning Brands is targeting Winning Colours® Stain Remover and its other brands to become favourites with consumers in their respective categories.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:

    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, L4N 6T3
    Office Direct (705) 737-4062

    Surefil LLC
    4560 Danvers Drive S.E.
    Grand Rapids, Michigan 49512
    Office (616) 532-1700