SOURCE: Winning Brands Corporation

December 17, 2007 16:18 ET

Winning Brands Production Capacity Grows With Surefil

Quality Control, Timeliness, Cost Effectiveness Increase With New Alliance

BARRIE, ON--(Marketwire - December 17, 2007) - Ewire -- Winning Brands Corporation (PINKSHEETS: WNBD) ( reports that it will commence production of its consumer and industrial products in a new facility by December 31, 2007 in order to increase the quantity and quality of all its product deliverables. Surefil LLC of Grand Rapids, Michigan ( is a top rated custom manufacturing facility servicing some of North America's leading consumer brands requiring the best standards of production available today. It begins manufacturing Winning Colours® Stain Remover before the end of the month.

The decision by Winning Brands and Surefil to enter into a production partnership furthers the objectives of both organizations, and represents a vetting process by both. Winning Brands is preparing itself to build new "brand favourites" in key consumer product category niches with environmental impact, such as stain removal, laundry products and industrial cleaners. To do this, it must be capable of delivering large orders to the most discerning national retail chains in accordance with the highest standards of consistent quality, economical production, production batch control and tracking of all operational elements in real time. On the part of Surefil, there is a desire to manage production for a select group of brands whose current or anticipated volumes provide significant growth of capacity utilization for the Grand Rapids facility. The management teams of both organizations view each other as "partners" in combining ambitious marketing success and production excellence respectively.

Investors of both organizations benefit as well. On the part of Winning Brands, the new production arrangement increases capacity dramatically. Production that previously required 2 weeks can be accomplished in 5 hours. All the input elements will also be managed with new standard of traceability backward through the supply chain to ensure testing for compliance to specifications. These resources will become available to Winning Brands on a variable cost basis, rather than requiring an expansion of its current smaller facility through a new generation of equipment and personnel. The existing plant will be phased out gradually in concert with the new plant coming on stream. This arrangement increases the ability of Winning Brands to apply future capital resources and cashflow to build awareness of its brands amongst consumers rather than be tied up in real estate or depreciating physical plant. For Surefil however, the Grand Rapids operation has gained access to a highly motivated additional brand management team whose mandate is to keep the plant busy with orders and cashflow without the associated brand management and advertising costs to Surefil. This helps Surefil develop and maintain the top facility of its kind by reinvesting in the latest equipment and processes, rather than marketing. Both organizations benefit by focusing on core competency.

For the full release please follow this link:

Contact Information