SOURCE: Winning Brands Corporation

August 21, 2006 16:08 ET

Winning Colours Line Extension Is Awarded New Listing by Home Hardware -- Canada's Largest Hardware Retailer -- First 1,000 Stores Get Access to New Product in September 06

BARRIE, ON -- (MARKET WIRE) -- August 21, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that Home Hardware, Canada's largest hardware, lumber and building materials retailer, has awarded a new listing to Winning Colours Multi-Cleaner's new 4 oz (125ml) Travel Size version. With over 1,000 banner stores across Canada, the listing will provide the Company's first Winning Colours Multi-Cleaner line extension with immediate coast-to-coast coverage for an effective ramp-up. Home Hardware was first off the starting line with this new SKU because of its positive experience with the full sized Winning Colours product -- it was the first national retailer to carry the original 32 oz size. Winning Brands ( estimates the North American market for Winning Colours Multi-Cleaner to be $100 million annually across its eventual SKU range.

Home Hardware Stores Limited is a cooperative of dealer-owned and operated independent hardware, lumber & building materials and furniture stores. The Company is the official home improvement retailer to the American Baseball League's Toronto Blue Jays and is a prominent national television advertiser. It operates under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners. This 42-year-old company has grown to include more than 1,000 stores across Canada.

Winning Brands Corporation CEO Eric Lehner points out the importance of working with large groups of independent stores. "The reach into smaller communities provided by Home Hardware complements our presence in large cities for a good mix," says Lehner. "To become a national brand you need to offer the product where people live, with knowledgeable sales staff to answer their questions face-to-face when necessary," he added.

Winning Colours Multi-Cleaner is an advanced clean-up liquid for consumers and industry that is as strong as a solvent but gentle as soap. The product has been gaining the attention of consumers and businesses recently because of its ability to deliver 1,000 cleaning uses in one convenient solution while being kind to skin and the environment. The new 4 oz size is so convenient for the pocket, purse or auto that it is expected to eventually extend the brand's reach far beyond the home improvement sector. The Company anticipates this to include convenience stores, gasoline stations and other impulse points of sale requiring a quick and safe multi-stain removing solution.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release Nbr: 15

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