SOURCE: Winning Brands Corporation

June 12, 2006 16:02 ET

Winning Colours Multi-Cleaner to Launch on US Television With QVC Shopping Network

Home Shopping Leader Places First Order

BARRIE, ON -- (MARKET WIRE) -- June 12, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that an opening order has been placed by QVC ( for the Winning Colours Multi-Cleaner brand to debut on QVC's home shopping television channel this summer.

QVC is the world leader in consumer home shopping television reaching approximately 160 million homes in four principal markets; USA, UK, Germany and Japan generating total sales of approximately $6.5 Billion.

Winning Colours Multi-Cleaner is a new cleaning brand that has the characteristic of being strong as a solvent, but gentle as soap. This unusual performance quality permits consumers and industry to clean a much broader range stain types and messes than usual while being kind to skin and the environment.

Although it is widely known that gaining a listing with the world's most successful TV retailer has been a life changing event for products that QVC chooses to put on-air, Winning Brands CEO Eric Lehner remains careful in his assessment. "Yes it is a very good development. QVC is very careful in its selection process, and we are confident that they have made a good choice."

Winning Colours Multi-Cleaner is getting attention from a range of industries which find the simplicity of using a versatile, powerful and safe cleaning solution in one bottle is appealing. Lehner says it is difficult to estimate the size of the market for Winning Colours Multi-Cleaner because it is almost a new category of product, rather than merely an all-purpose cleaner. "Internally, we believe that the world market is U.S. $1 Billion per year," Lehner stated.

In earlier news releases, Winning Brands Corporation has already reported the commencement of sales of Winning Colours Multi-Cleaner outside North America, notably to China.

Winning Brands Corporation manufactures Winning Colours Multi-Cleaner through its subsidiary Niagara Mist Marketing Ltd of St. Catharines, Ontario.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

Contact Information