SOURCE: Winning Brands Corporation

August 23, 2006 16:10 ET

Winning Colours® Commences First Retail Sales in the United States

Paint & Decorating Sector Roll-Out Begins in Maryland

BARRIE, ON -- (MARKET WIRE) -- August 23, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that Winning Colours Multi-Cleaner will formally launch its product roll-out to independent retailers in the USA with in-store merchandising near Baltimore, Maryland in September 2006. Harrison's Paint & Decorating in Forest Hill, Maryland took the lead amongst independent retailers in the U.S. today by being fastest to register their opening order for the advanced clean-up liquid. Winning Colours Multi-Cleaner is making news in the industry because of its easy conversion of oil-based messes and other problems into a simple clean-up with plain water. The order for Winning Colours (www.WinningColours.com) signals the start of physical distribution of Winning Colours Multi-Cleaner to stores in the U.S. Paint & Decorating Sector. The first retailer is an authorized Pratt & Lambert and Devine Paints outlet situated near a growing military proving ground in Hartford County and has more than 50 years of experience in knowing what's hot and what's not.

Stephanie Daley, co-owner of Harrison's Paint & Decorating, points out that, "Disasters always happen with paint jobs and we have to be ready to help consumers and contractors with the best solutions available. People often step into trays, drop brushes and even back over paint cans with their cars -- and that's only some of the things that we see," she says. Ms. Daley became a believer in Winning Colours' versatility with a personal experience. In addition to paint messes, she was able to remove a nasty "present" that her cat left on a rug in her home recently. "A paint and stain remover that deals with pet messes -- now that's a stretch. But I saw it for my own eyes. It's easy to use and safe -- so now I can recommend it," she concluded.

Winning Colours Multi-Cleaner is also an alternative to conventional solvents and mineral spirits used for clean-up of paint messes, tools and clothing. Unlike the traditional solvents, Winning Colours is kind to skin, the environment and non-toxic.

Winning Brands' Sales Manager Lorne Kelly says that the significance of the order is that it demonstrates how systematically the company's plan for national distribution is being implemented. "It's happening," he says. "We are following a plan step by step. First creating awareness amongst professionals, being patient during trials and supplying small initial quantities for personal verification are the early steps," says Kelly. "Becoming a national brand in the USA is the logical result of all that we are doing," he added. Kelly applauds Harrison's Paint & Decorating for showing leadership for the sake of the consumer and the environment. Earlier Winning Colours merchandising experiences in the USA were on a test basis for market research. "This is the formal beginning of Winning Colours storefront retail operations in the USA," Kelly concluded. Winning Brands Corporation (www.WinningBrands.ca) manufactures Winning Colours Multi-Cleaner in North America for domestic consumption and international export.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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