SOURCE: Winning Brands Corporation

January 09, 2007 09:45 ET

Winning Colours® Multi-Cleaner Launches New 4oz Version in USA

Positive Tests in the Chicago Market Generate Repeat Orders

BARRIE, ON -- (MARKET WIRE) -- January 9, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces today that Winning Colours® Multi-Cleaner new 4oz (125ml) pocket size has completed pre-launch testing in the Chicago metropolitan area, moving from "trials" to live sales effective immediately in several communities on the outskirts of Chicago. The new SKU (Stock Keeping Unit) for the breakthrough clean-up solution was given the formal go-ahead today by an established regional group of Ace Hardware stores serving Naperville, Aurora, Wheaton, Plainfield, Romeoville and Montgomery. This group leads USA market testing of Winning Colours® Multi-Cleaner and has received consistent positive consumer feedback. With a population over 9 Million, Greater Chicago is a key target market for Winning Colours® Multi-Cleaner. Ace Hardware is a retailer owned co-operative with 4,700 locations in all 50 states and several international markets. Other stores in this banner and the manufacturer's rep agencies that service Ace are watching developments to determine next steps.

Accordingly, Winning Colours® Multi-Cleaner ( will be profiled in the March 2007 issue of the Paint & Decorating Retailers Association national magazine and is making news in the home improvement industry because of the product's easy conversion of oil based messes and other problems into a simple clean-up with plain water. Unlike conventional solvents, Winning Colours® Multi-Cleaner was developed to be kind to skin and the environment. The Ace Hardware store experiences will be described by the magazine.

Winning Brands' Sales Manager Lorne Kelly recalls that it was only as recently as September 2006 that the same Illinois group introduced the 32oz-size product to Chicago, viewing this as a positive leading indicator. "The Buikema's Ace Hardware team is impressive," says Kelly. "They're keen to receive training for products that make their customers winners."

Winning Brands Corporation ( CEO Eric Lehner points out that Winning Colours® is becoming known as a reliable distribution partner because of the company's systematic style. In a recent interview, he shared this outlook -- "Unlike many young emerging firms, we are steady and sensible. So, for example, at this early stage we're pouring the concrete foundation" for a solid future -- we all know that things which are carefully planned do better over the long term, but it takes discipline . The highly visible activities are still ahead. One day people will say we were an 'overnight' success, but those who are part of the team in the early days will be the ones first sharing the fruits of that 'overnight' success." Winning Brands is a North American manufacturer of environmentally responsible cleaning solutions. The Company's mission is to replace hazardous chemicals in widespread use with safer alternatives. In addition to its consumer products, Winning Brands is a leader in the development of non-toxic alternatives for Dry Cleaners wishing to discontinue use of Perchlorethylene (a toxic solvent used by approximately 28,000 Dry Cleaning plants in America).

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

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