SOURCE: Winning Brands Corporation

February 24, 2009 14:06 ET

Winning Colours® Phenomenon Continues as 1,000 Stores Added to Winning Brands Distribution

Distribution America Member House Hasson Places Opening Order

KNOXVILLE, TN--(Marketwire - February 24, 2009) - The phrase "paying your dues" has special meaning at Winning Brands Corporation these days (PINKSHEETS: WNBD) (FRANKFURT: WMU) as 3 years of patient market development seems to be yielding "sudden" stardom. The company's Winning Colours Stain Remover brand is turning into a consumer products rock star as it gains fans amongst the grass roots in U.S. consumer markets despite the fact that it has been hard to find for most American customers, causing them to go to great lengths to buy it. Distribution America member House Hasson of Knoxville, Tennessee ( this week acquired distribution rights to reach its retailer customer base of over 1,000 stores and today placed its opening order. This follows on the heels of yesterday's confirmation that the Orgill Distribution buying show has yielded a crop of new accounts as far flung as Hawaii

Winning Colours was developed in Canada as an eco-responsible alternative to conventional solvents but has become popular amongst die-hard customers because of its versatility to clean up so many different kinds of drips, drops and disasters. Winning Colours is well known in Canada because it was eventually listed by that country's largest retailers including Wal-Mart, The Home Depot, Canadian Tire, Home Hardware and others. Now it is getting some high level American attention too and that's starting to translate into store doors.

Winning Brands Senior Vice President Lorne Kelly who is Winning Brands' prime contact for U.S. sales of Winning Colours Stain Remover is taking this "sudden" stardom in stride. "The parallels to Hollywood are striking. One day nobody has heard of you and then all of a sudden you're on the A-list," says Kelly. "Just as in Hollywood however, it's really a story of a long journey to get your first break and be discovered. But we're not going to let success go to our heads; we've been grounded in hard work so long that we're hard-wired that way now. The other factor is that we have terrific new colleagues joining the cast. Key Account Manager C.E. Norman, of North Carolina, is a case in point. When House Hasson sees that someone of C.E.'s calibre is part of the production, then it's more reasonable for them to make the commitment. House Hasson is extremely service oriented -- so it matters to them who is involved."

What is Winning Brands' view of its future? That's where Winning Brands CEO Eric Lehner jumps in to ensure there is no exaggeration. Lehner is known amongst his peers in the public equity markets as preferring caution to promotion in public comments about his company. "These are still early days and we still have obstacles ahead of us. But our business model is so simple that it just might work. You can boil it down to an equation -- design the company so that good profit can come from a select few superstar products that are phased into massive distribution that generates economies of scale in production with as few people as necessary to manage it all to keep costs under control. That's it in a nutshell. Cost control is vital too. We don't want any fat. We need to be able to deliver to the nation's top retailers products that are terrific value for what they do. If we just keep pounding away remembering these principles then we are likely to succeed. That's what will matter most to shareholders -- verifiable, statistically projectable profit that makes the company valuable by being strong. Until then, it's speculative."

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an environmental supplement to traditional solvents and cleaners. Large-scale production takes place at the Grand Rapids, Michigan facility of Surefil, LLC to augment Winning Brands' Canadian production. Winning Colours is gaining popularity for its unusual gentleness to skin and delicate surfaces while still being a powerful and versatile stain remover. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquids (alternative to perchloroethylene used in dry cleaning), KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; (iv) gain customer acceptance of its products; (iv) overcome competitive factors and developments beyond the Company's control as well as other risks as disclosed by the Company from time to time.

Winning Colors®, Winning Colours® are Registered Trademarks of Niagara Mist Marketing Ltd. KIND™, CLEAN1™ and 1000+™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an affiliate of Winning Brands Corporation.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3