SOURCE: Winning Brands Corporation

October 16, 2008 13:56 ET

Winning Colours® Stain Remover Approved by Orgill for Its National Sales Force

250 Orgill Sales Associates to Represent Winning Colours in All U.S. States

BARRIE, ON--(Marketwire - October 16, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) reports that Orgill, Inc of Memphis, TN has approved Winning Colours Stain Remover for representation by Orgill's 250 sales personnel to Orgill's home improvement retailer accounts across America. Orgill, Inc is considered to be the largest independently owned hardware and home improvement products distributor in the nation and services approximately 6,000 independent retailers.

The first phase of Orgill's relationship with Winning Brands will be for the Orgill sales force to present Winning Colours Stain Remover to its accounts and to take orders for Winning Colour from these clients. In this first phase orders will be fulfilled directly by Winning Brands' logistics team -- XMG Corporation, Synergex and warehousing partners. A second phase would consist of Orgill stocking Winning Colours at Orgill's national distribution centres and depends upon a number of operational circumstances to come into effect. The newest of several Orgill distribution centres is under construction in Sikeston, Missouri scheduled for completion in August 2009. The one million square foot facility will be known as the Mid-America SuperCenter.

Orgill's approval of Winning Colours Stain Remover as a new product for its sales force is significant for Winning Brands because of Winning Brands' goal that Winning Colours become North America's favourite stain removing product. Winning Brands CEO, Eric Lehner, points out that attainment of this goal is as much a practical matter as a marketing exercise: "You have to be where your consumers are, within an easy drive of where they live and work, visible in their lives by being present on store shelves and known to store staff. Convenient customer access is the 'must have' for national brand aspirations. The decision by Orgill to let its sales force introduce Winning Colours to Orgill's vast account base brings several thousand potential retail points of sale within reach, adding to a national structure. 250 professional sales representatives -- that's unprecedented reach for Winning Colours Stain Remover. I expect that it will have a significant impact," says Lehner.

In addition to operations in the USA and Canada, Orgill, Inc distributes goods to several international markets. Orgill will facilitate Winning Brands' intention to have its stain remover grow internationally by cooperating with sales development opportunities in foreign markets. Winning Colours Stain Remover is named "1000+" in Winning Brands' early international test marketing overseas. The international name addresses the issues of non-English language comprehension and pronunciation, as well as overcoming limitations of the non-roman spelling characters of Asian, Middle Eastern and Eastern European written text. Number notation by contrast has become universal, thus providing Winning Brands with a platform for future international advertising. 1000+ refers to the product's many uses in stain removing and cleaning.

Winning Brands Senior VP, Lorne Kelly, describes the complementary nature of Orgill's role in distribution to the home improvement sector: "Some independent retailers choose to belong to co-operatives and buying groups. We have those relationships now. Others prefer the straight 'distributor' model to supply their banners. Orgill will help satisfy this preference. Additionally, there are banners that carry out their own internal distribution to supply their national chains. This will be dealt with on a case-by-case basis. We really appreciate that Orgill wants its client base to have access to a breakthrough in easy paint clean-up and versatile stain removing. It's eco-responsible and has so many great performance features; I guess you could say it's a natural winner!"

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an environmental supplement to traditional solvents and cleaners. Large scale production takes place at the Grand Rapids Michigan facility of Surefil, LLC to augment Winning Brands' Canadian production. Winning Colours is gaining popularity for its unusual gentleness to skin and delicate surfaces while still being a powerful and versatile stain remover. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquids (alternative to perchloroethylene used in dry cleaning), KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the "Company") to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; (iv) gain customer acceptance of its products; (iv) overcome competitive factors and developments beyond the Company's control as well as other risks as disclosed by the Company from time to time.

Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™, CLEAN1™ and 1000+™are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc. Niagara Mist Marketing Ltd. is an affiliate of Winning Brands Corporation.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3