SOURCE: Aberdeen Group

Aberdeen Group

October 13, 2010 11:00 ET

Winning Loyal Customers With Personalized Documentation

Leading Performers Obtain a 23% Increase in Customer Satisfaction

BOSTON, MA--(Marketwire - October 13, 2010) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) today announced the release of a new study titled, "Dynamic and User-Centric Publishing Strategies" that explores the publishing strategies top companies follow to produce documentation that is easier to read, faster to produce, and costs less.

"The most profitable companies develop their publications in a way that provides the needed flexibility for customers to consume product documentation the way they want to, when they want to," explains David Houlihan, Senior Research Associate with Aberdeen's Product Innovation and Engineering practice. "These companies enjoy speedier documentation delivery, higher quality documentation, faster translation, and happier customers. The end result is more product revenue."

Complimentary access to this report is now available at:

Visit for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having surveyed more than 30,000 companies in the past two years, Aberdeen is able to educate users to action driving market awareness, creating demand, enabling sales, and delivering meaningful, high return investments. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays the key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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