Lat49 Media Inc.

Lat49 Media Inc.

March 30, 2010 09:00 ET

Winstar Partners With Lat49 to Offer Location-Focused Digital Advertising

Top media representation company adds Lat49 Location Logic to its sales portfolio

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 29, 2010) - Lat49, the premier location-focused ad platform, and Winstar Interactive Media, reseller of the web's top media brands, today announced the creation of sales partnership that will allow Winstar to provide its clients with the most advanced location-targeted campaigns available online or on mobile devices. Winstar will now offer their clients the ability to target their messages to a web viewer or mobile device user's physical location, as well as any expressed location of interest, based on map views, weather lookups, local business searches, or local news requests.

"Winstar has distinguished itself from other rep firms in that we focus on selling fewer distinguished brands without having to compromise on reach. Hence our portfolio of web publishers is laser focused and consistently netting an optimum return on ad dollars spent for the Advertiser," said Winstar President, Adam Guild. "We're excited to strengthen our offering with the addition of Lat49 to our sales arsenal. We can now offer our clients the highest level of geographic ad-targeting available on the market."

"Given their focus on creating customized and targeted ad packages for their customers, Winstar Interactive is an ideal reseller partner for Lat49," said Lat49 CEO, Christopher Morris. "As we actively grow our online and mobile publisher network, we're excited to have Winstar further extend Lat49's advertiser market reach."

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on online maps and other location-related web properties as well as mobile applications. Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using. As users interact with their online maps or mobile apps, Lat49 continuously serves them the ads most relevant to them.

About Lat49
We Monetize Location. Lat49 is a fast-growing location-focused advertising platform, with partner websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information. Lat49 provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Lat49's Location Logic ad selection and delivery technology. For mobile and web developers, Lat49 transforms online maps, location-centric websites and mobile applications from cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.

About Winstar Interactive Media
Winstar Interactive Media (http://www.winstarinteractive.com/) was launched in 1996 as a site specific representation company with online advertising experience dating back to the early days of the Internet. The firm specializes in creating customized ad packages for some of the top media brands on the Internet. Winstar sells Internet advertising for well-branded Web sites like Continental.com, Fodors.com, Oyster.com and Zagat.com among others. A wholly owned subsidiary of Mission Media Group Inc., Winstar is headquartered in New York City and Los Angeles and has offices across the country.

Contact Information

  • Lat49
    Brad Zaytsoff
    (604) 484-2891
    bzaytsoff(at)lat49.com
    www.lat49.com