SOURCE: Chick-fil-A

March 08, 2006 04:00 ET

Winston-Salem's Newest Free-Standing Chick-fil-A Restaurant Opens March 9; First 100 Adults in Line to Receive Free Chick-fil-A Food for a Year

WINSTON-SALEM, NC -- (MARKET WIRE) -- March 8, 2006 -- Winston-Salem's newest free-standing Chick-fil-A restaurant will open March 9, when $26,000 in free Chick-fil-A food will be given away to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away March 9 to the first 100 adults, age 18 and older with identification, in line at the new free-standing restaurant at 391 Knollwood St. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Thursday, March 9, between 6 a.m. and 6:30 a.m. The restaurant will open for business at 6:30 a.m.

"We've given away more than $3 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Chick-fil-A, Inc. President Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

Those hoping to win free Chick-fil-A might want to get an early start. With overnight campers often arriving as much as 24 hours in advance and coming from hours away, the parking lot is often full by midnight with tents, lawn chairs, and TVs as the crowd enjoys entertainment, games, food and even a Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 of the openings.

Todd Perkins has been selected as the franchisee to operate the new free-standing restaurant, relocating from the Chick-fil-A restaurant at Hanes Mall. Chick-fil-A operates 18 restaurants in the greater Winston-Salem area.

"This new free-standing restaurant will make it even more convenient for our customers to enjoy our drive-thru service and the freshly prepared Chick-fil-A food they've come to love," said Perkins. "We're excited to bring the First 100 promotion to Winston-Salem where our raving fans have been loyal to Chick-fil-A for years."

Chick-fil-A founder Truett Cathy is marking several milestones this year, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with Cathy's grandson becoming a restaurant Operator in St. Petersburg, Fla. in January.

Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,244 restaurants in 38 states and Washington D.C. The company reported 2005 system-wide sales of more than $1.975 billion, resulting in a 13.1 percent increase over 2004 figures and a positive 5.87 percent same-store sales performance. The chain expects to add more than 72 locations in 2006, including 61 free-standing restaurants. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404.765.8064/404.272.9381 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678.546.0494/678.858.1325 (cell)