January 11, 2011 02:00 ET

Winter Sales, the Web and You. Do Traditional Sale Promotions Still Make Any Sense?

PARIS--(Marketwire - January 11, 2011) - The holidays just ended, the 2011 winter sale season will start next January 12 and will keep us on the edge until 25 February. Ahead of the pack, already has your special discounts of up to 70%, starting the very first week!

Due to the bad weather in December that penalized merchants, the best deals could disappear a lot quicker than usual in order to facilitate inventory clearance.

The Centre for Retail Research estimates that French spending on sale promotions for 2011 suggest an increase of 1.8% over 2010 to reach 26.73 billion Euros in total. With an average basket of 433 Euros, the French should be the highest spenders in Europe to the retailers' delight.

For e-commerce, the forecasts are also very positive, with a turnover estimated at 2.71 billion Euros for the period. This is an increase of 32% over the previous year, and a ratio of 10% compared to the total budget for "2011 winter sales."

Apart from avoiding the crowds in traditional stores, this increase in online sales is explained naturally by several factors: ease of purchase, retail outlets available 24/7, the ability to compare prices in the blink of an eye, more attractive offers, larger stocks, and less stress.

For this occasion intends to assist users in their search for bargains, and that is why starting January 12, the French will be able to discover the new section dedicated to sale promotions at To facilitate consumer searches, a selection of the best offers by product category will be posted online.

Several newsletters are also sent weekly to our subscribers to provide them with real time access to all our partner stores' offerings. Additionally, a Facebook event will be posted online for this purpose so that the CodesPromotion community fans can exchange useful tips.

The launch of the winter sale promotions is a time greatly anticipated by our audience and we have been recording peak traffic during this exceptional period, hence the importance of meeting the needs of our visitors. So sit back, get informed, and login to on January 12!

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