GENEVA, SWITZERLAND--(Marketwired - Jul 13, 2016) - Wire Stone, a top-25 independent digital marketing agency, today announced the appointment of Mette Stannow as Executive Director, Europe. In this role, Stannow is tasked with expanding Wire Stone's business in Europe with longstanding clients -- such as HP and Microsoft -- as well as building new business relationships with European brands and Europe-based multinationals. Stannow will engage with marketing and business leaders through a consultative approach to determine the most effective solutions to meet their challenges around digital business transformation and customer experience, from strategy to execution. Stannow is based out of the agency's Geneva office.
Stannow arrives with nearly twenty years of experience in marketing and public relations roles across a variety of industries, with particularly deep experience in IT. Prior to joining Wire Stone, Stannow held a series of marketing leadership roles at IBM, most recently as IBM's Head of Performance Marketing for commerce, social, and mobile in Europe. In this role, Stannow drove digital marketing transformation and events optimization with a focus on buyer-centric journeys, leading marketing planning and execution for teams across eight European countries. She has a global professional profile and strong basis in multicultural business and management, informed by her experience running integrated marketing communications ranging from worldwide planning to country level execution in global, European, and APAC markets.
Stannow is the first executive hire for Wire Stone following the agency's recent acquisition of Tenthwave Digital, a deal that has equipped Wire Stone with expanded customer experience marketing capabilities. The strategic, technical, and creative resources made available by this acquisition are expected to serve the company's European business growth -- led by Stannow -- as Wire Stone enables businesses to more fully understand their customers through new insights and solutions.
"I'm excited to join Wire Stone and implement our powerful marketing capabilities for clients across Europe," said Mette Stannow, incoming Executive Director of Wire Stone in Europe. "Wire Stone is unique in its possession of really strong technology, strategy, and creative skills available within a nimble independent agency structure -- and with its experience in bringing that acumen to the world's top brands. The ability to craft a compelling customer experience vision, and to solve the technological back-end challenges necessary to delivering on that vision, is exactly what companies need today. I look forward to championing not only Wire Stone's solutions, but also our consultative, tech savvy, and creative approach, to the benefit of businesses across Europe."
"Mette joins Wire Stone as an experienced marketing leader with a deep understanding of both the European business landscape and how marketing technology can most effectively serve and enhance efforts for those businesses," said Christopher Rowlison, Managing Director of Wire Stone in Europe. "She arrives with a contagious excitement for introducing our solutions and our unique approach to achieving digital business transformation and optimal customer experience management for our clients. At Wire Stone we look forward to expanding our presence in Europe, as well as our business relationships with clients both new and old."
About Wire Stone
A leading independent digital marketing agency founded in 2000, Wire Stone is the trusted partner of global Fortune 1000 brands -- including Hewlett-Packard, Visa, Microsoft, eBay, Boeing, Farmers Insurance, Intel and Motorola. By transforming observation into insight, data into decisions, and ideas into action, Wire Stone's strategy, creative and technical services propel the world's biggest brands. Learn more about Wire Stone at www.wirestone.com.