SOURCE: Wire Stone

Wire Stone

September 01, 2016 09:00 ET

Wire Stone Taps Drew Rayman as Chief Marketing Officer

Digital Agency Veteran to Further Wire Stone's Profile as a Leader in Customer Experience Marketing Through Strategy, Creativity, and Technology

SAN FRANCISCO, CA--(Marketwired - Sep 1, 2016) - Wire Stone, a top-25 independent digital marketing agency, today announced Drew Rayman has been appointed Chief Marketing Officer, effective immediately. Rayman joined Wire Stone as part of the agency's recent acquisition of New York City-based Tenthwave Digital.

As CMO, Rayman will be responsible for continuing to raise the profile of Wire Stone as an agency that is uniquely capable of improving brands' customer experiences when powered by data-driven strategy and execution. He will lead macro-marketing efforts that make certain the differentiators in Wire Stone's approach to customer experience transformation are made clear to prospective clients.

"Wire Stone understands that it's the customer experience that defines the brand," said Drew Rayman, Wire Stone CMO. "Everything we do as an agency is designed to better engage that customer -- at the right place and at the right moment -- through a creative and technical strategy that's continually informed by measurable data. It's from that unwavering beachhead that Wire Stone approaches every client engagement and every campaign. With customers expecting increasingly more from their brand experience, we have the pedigree, the talent, and the acumen to truly transform how our clients' customers engage with the brands we work with." 

Rayman brings more than twenty years of experience founding and leading major digital agencies to the role. While most recently serving as Managing Partner at Tenthwave, he worked closely with a range of clients including Google, Facebook, eBay, Duncan Hines, and Campbell's Soup to more meaningfully connect those brands to their customers through digital and social campaigns. Prior to Tenthwave, Rayman founded i33 Communications LLC, the New York City interactive marketing agency acquired by 360i in 2008.

"For over 16 years, Wire Stone has been successfully building engaging experiences connecting brands and customers," said Dan Lynch, Wire Stone CEO. "We were ahead of our time working as an integrated agency well before it became obvious that digital needed to play a big role in the overall customer experience. We have proven our unique ability to design and deploy superior integrated customer experiences that deliver measured results. Everything we have done for these last 16 years has brought us to a point where our positioning and capabilities are perfect in today's marketing environment. It is time for us to crystallize our story and amplify it out to the marketplace. More than ever, the time is right for Wire Stone's first-ever CMO. Drew Rayman, with his history growing successful agencies several times over, will serve us well in this new role."

About Wire Stone

A leading independent digital marketing agency founded in 2000, Wire Stone is the trusted partner of global Fortune 1000 brands -- including Hewlett-Packard, Hewlett-Packard Enterprise, Microsoft, Intel, Boeing and Motorola. By transforming observation into insight, data into decisions, and ideas into action, Wire Stone's strategy, creative and technical services propel the world's biggest brands. Learn more about Wire Stone at www.wirestone.com