SOURCE: Aberdeen Group, a Harte-Hanks Company

February 01, 2007 15:09 ET

Wireless Costs Enterprises Ten Times More to Manage vs Wireline

Preparing for New Challenges and Unbudgeted Expenses

BOSTON, MA -- (MARKET WIRE) -- February 1, 2007 -- A new report from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), indicates that enterprises face two major challenges in supporting wireless mobility:

--  64% of survey respondents struggle with escalating costs for services.
--  57% of respondents rank supporting devices as a close second priority.
The report, "The Real Cost of Wireless Mobility," focuses on how enterprises are managing wireless mobility programs and the challenges they face surrounding costs. It identifies how best-in-class performers cut monthly service costs and operational expenses by reducing the number of devices, service plans, and carriers that they manage. This approach contrasts sharply with 80% of the respondents, who indicate they do not have visibility into wireless expenses and operational costs to manage wireless mobility.

"With 80% of respondents planning for increases in PDAs with wireless access, enterprises need to prepare for incremental costs and extra effort as they shift from simple voice applications to more complex smartphones with data applications and network connectivity," states Joe Basili, Research Director for Network Management with Aberdeen. "These new devices require management of the full life cycle from sourcing, procurement, connectivity assistance, applications support, security, and data back up to device replacement and retirement."

Aberdeen Group is pleased to have Amtel, Avotus, BBR Wireless Management, eOnTheGo, and Traq as sponsors for this report. Their sponsorship enables Aberdeen to make the report available at no charge through the following link:

Over 135 global organizations contributed their experiences to the study.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Contact Information