SOURCE: Wireless Ronin Technologies

Wireless Ronin Technologies

September 19, 2013 15:00 ET

Wireless Ronin Deploys Digital Marketing Solutions at International Fast Casual Restaurant in Dubai

Installation Features Dynamic Menu Boards, Promotional Boards and Personalized Music

MINNEAPOLIS, MN--(Marketwired - Sep 19, 2013) - Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading digital marketing technologies solutions provider, has entered into an agreement with MENAFEX, LLC (MENAFEX) to install its digital marketing solutions at a MOOYAH franchise location in Dubai. The installation was completed for the Ibn Battuta Mall location, one of four new country launches planned for MOOYAH in the Middle East before year-end. The Ibn Battuta Mall restaurant is the first of at least 10 restaurants to be owned and operated by UAE based AWGAL Investments, which has entered into a multi-unit development agreement with MENAFEX, MOOYAH's international development partner for the UAE.

The unique deployment featured two bilingual menu boards and two integrated promotional boards, as well as custom radio integration via MOOYAH Radio, powered by Wireless Ronin's partner Custom Channels. The promotional boards are seamlessly integrated with the Custom Channels music service to show a "now playing" feature, which displays information about the music being played, including artist, song title and album. Wireless Ronin will provide ongoing hosting and maintenance services.

"This installation marks our eleventh deployment in the Middle East region and represents a tremendous opportunity for further international expansion," said Scott Koller, Wireless Ronin's president and CEO. "We were able to create a truly customized in-store experience, which should ultimately increase customer engagement and sales for the franchisee. The success of our installations at U.S. MOOYAH locations over the past three years was a key driver in establishing our new business relationship with MENAFEX."

"We are excited about our partnership with Wireless Ronin as it allows us to bring a unified technology solution to our international MOOYAH development partners, as well as the other strategic brands for which we hold master franchise rights. We believe that Wireless Ronin has the adaptive content capability and distributed presence needed to rapidly deploy new marketing and promotional opportunities to our country and brand partners," said Stephen Getty, MENAFEX president and CEO. "Having piloted the integrated model of WRT and Custom Channels technologies, we are confident the implementation can be supported across hundreds of additional stores while increasing the opportunities for guest engagement through WRT supported social media marketing solutions."

"We believe this will be the first of many installations throughout the Middle East, as both restaurants and retailers look to differentiate themselves among competitors. We seek to provide the highest quality digital marketing solutions in the market and we remain optimistic about future deployments in our growing pipeline, both domestically and internationally," added Koller.

About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) ( is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."

MENAFEX LLC is a uniquely focused company that was founded on the concept of providing complete development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. The MENAFEX model provides experienced collaborative support from dedicated, brand-focused personnel who reside in a development region. The company is headquartered from Frisco, Texas.

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