MINNEAPOLIS, MN--(Marketwire - Feb 21, 2013) - Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a digital marketing technologies company, releases the fourth generation of its RoninCast® software, designed to increase functionality and improve the customer experience while reducing installation and operation costs.
Continuing to expand on the omni-channel offering launched in 2011, Wireless Ronin's proprietary RoninCast 4.0 software now leverages HTML5 capabilities to more cost-effectively deliver robust digital content to current and emerging marketing technology platforms including digital signage, interactive kiosk, mobile, social and web. The new browser-based functionality also drives ROI with the ability to use lower cost players along with decreased network demand and server requirements.
RoninCast 4.0 also enables further integration of mobile devices with in-store digital technologies, giving customers the opportunity to engage with the brand using their own mobile tablet or smartphone. Example applications include filtering a fast food menu for allergens, playing an interactive game while waiting for services at a store or downloading dynamic coupons from a digital display. Companies can improve the customer experience, drive purchase decisions, and deliver more relevant offers which, ultimately, increase loyalty and drive sales.
To ensure that the correct content is always playing on the designated device, RoninCast 4.0's new patent-pending content validation technology uses a heuristic, algorithmic process that ensures timely and accurate content playback. The software continually monitors both the player and display, sending alerts if the algorithms identify content discrepancies.
RoninCast 4.0's additional upgrades and improved usability features include new RSS feed widgets, specific zone-based scheduling, enhanced cache management, cloud-based or on-site hosted solutions and a remote installation option.
"This new release demonstrates our commitment to continued technology investments to bring our customers unmatched digital marketing functionality," said Scott Koller, Wireless Ronin's president and CEO. "With these key enhancements, our customers can accelerate and drive ROI. Given its lighter hardware and bandwidth requirements, we estimate RoninCast 4.0 can substantially reduce the initial investment and typical payback period. RoninCast 4.0 will continue to set our digital marketing solutions platform apart from the competition, paving the way for broader adoption by existing customers and generating new customer wins."
RoninCast 4.0 is scheduled for release in March 2013, and will be publicly debuted at the world's largest international interactive display exhibition, Digital Signage Expo (DSE), February 26-28, 2013 in Las Vegas.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies (WRT) (www.wirelessronin.com), is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT has taken a leadership position in the digital signage industry by committing to bring leading edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on Twitter (http://twitter.com/#!/wirelessronin) and like us on Facebook (https://www.facebook.com/WirelessRonin) under Wireless Ronin Technologies, Inc.
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations regarding continued operating improvement and other matters and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the risk factors section of the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 21, 2012.