MINNEAPOLIS, MN--(Marketwired - Sep 11, 2013) - Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading digital marketing technologies solutions provider, releases a new version of its flagship software platform, RoninCast® 4.2. The upgrade expands the functionality of the interactive digital marketing platform with a "Play It Now" hot link feature that allows a mobile device to control the content of nearby digital media displays in real time.
This exciting new functionality enhances both customer-facing and employee-facing applications. Live education or sales presentations, for example, become richer with RoninCast 4.2's ability to control varying content on devices around a room from a single presentation for a true multi-media effect. The "Play It Now" feature is also ideal for in-store sales support applications. In these situations, a sales associate can lead a customer through product features on a large format display, controlling the content from a smartphone or tablet.
The upgrade has been a key driver for winning recent new business, including Indian Motorcycle, a division of NYSE-listed Polaris Industries and a leader in the power sports industry. Customers or sales advisors at an Indian Motorcycle dealership can select relevant content from a table-side tablet and then send it to the large screen of a RoninCast-powered Media Hearth in the dealership showroom. As recently announced, Indian Motorcycle has installed this RoninCast 4.2-based interactive digital marketing solution at 35 dealerships, with plans to expand across its dealer network nationwide.
The upgrade builds off the highly successful fourth-generation RoninCast platform that was released in February 2013. RoninCast leverages HTML5 capabilities to more cost-effectively deliver robust digital content to current or emerging marketing technology platforms, including digital signage, interactive kiosk, mobile, social and web.
RoninCast 4.2's additional upgrades include enhanced security features and additional integration with our digital music service partner, Custom Channels. The RoninCast software now includes a Custom Channels Widget that allows for the easy integration of the Custom Channels music service and the ability to display "What's Playing Now" on nearby digital screens. Tying together in-store music with real-time updates of artist, title and album information on a visual display creates an immersive brand experience for customers to see and enjoy.
"We continue to make tremendous progress advancing our technology, demonstrated by our second major software upgrade and release this year," said Scott Koller, Wireless Ronin's president and CEO. "We believe RoninCast 4.2 will drive broader adoption by existing customers and generate new major customer wins like Indian Motorcycle."
RoninCast 4.2 is scheduled for release in October 2013. To see a video preview of the new "Play It Now" functionality, click here.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."