January 21, 2016 09:00 ET Receives 2016 CUSTOMER Magazine Product of the Year Award

Wise Response Selected for Exceptional Innovation; Uses Advanced Machine Learning Technology to Improve Customer Experience

BERKELEY, CA--(Marketwired - Jan 21, 2016) -, which delivers machine learning applications to help enterprises provide a better customer experience, today announced that Wise Response was selected as a 2016 CUSTOMER Magazine Product of the Year Award winner by TMC, a global, integrated media company. A critical part of's suite of applications, Wise Response analyzes data patterns from previous, resolved support tickets and recommends the most appropriate macro or template to best engage with each individual customer. By automating a critical support process, Wise Response helps organizations manage ticket volume more effectively, enabling enterprises to efficiently scale customer service while improving customer experience.

"Enterprises are increasingly looking to machine learning to get control of the overwhelming number of customer inquiries battering their support organizations," said Jeff Erhardt, CEO, "It is an honor to have CUSTOMER Magazine name Wise Response as a product of the year, and recognize machine learning as a smart and innovative strategy to drive efficiencies and improve the customer experience." applications serve as intelligent assistants, capturing how the organization's best agent engages with customers and applying that knowledge across the entire support team. Wise Response works seamlessly with Wise Routing, which automates the support ticket triage process, to help customer service organizations deliver more efficient routing and response to radically improve the customer experience. Wise Response is available for most major support systems, including Zendesk and Salesforce Service Cloud.

"On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor with a 2016 Product of the Year Award,"said Rich Tehrani, CEO, TMC. "We expect that 2016 will bring a continued focus on intelligent automation that accelerates customer support activities and drives better results for customer success. The Wise Response solution has proven deserving of this elite status and I look forward to continued innovation from in 2016 and beyond."

The 2016 CUSTOMER Product of the Year Award recognizes vendors that are advancing the call center, CRM and teleservices industries one solution at a time. The award highlights products which enable their clients to meet and exceed the expectations of their customers. The 18th Annual Product of the Year Award winners will be published in the 2016 January/February issue of CUSTOMER magazine.

For more information on's suite of customer service automation applications, including classification, routing, and response, visit

About delivers better customer experience through machine learning. Leveraging cutting-edge data science and built on a powerful machine learning engine that learns from past patterns to predict future behavior, customer service applications help business users regain control over the ever-growing volume of customer inquiries. By maximizing existing investments and augmenting human decision making with predictive analytics, enables enterprises to efficiently scale customer service while increasing the level of customer care. Companies ranging from Silicon Valley startups to the largest Fortune 500 corporations rely on Wise applications to better engage with their customers. Founded in 2012, is headquartered in Berkeley, CA and backed by Voyager Capital. Learn more at and follow us @wiseio.

TMC's CUSTOMER magazine premiered in September 2012 and is the industry's new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit for more information.

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