SOURCE: Wishpond

Wishpond

September 23, 2015 08:00 ET

Wishpond Integration Connects Marketing Automation and CRM Platforms

VANCOUVER, BC--(Marketwired - September 23, 2015) - On the heels of their announcement of a Free Forever plan, Wishpond is proud to announce integrations with several of the world's most popular Customer Relationship Management (CRM) platforms, including Salesforce, Infusionsoft, Capsule, Contactually, Insightly and Pipedrive. Wishpond is a marketing automation platform that allows businesses to generate, nurture and manage their leads. These integrations will allow both sales and marketing teams will have access to the same unified view of the customer's entire lifecycle.

"Through these integrations businesses can launch significantly more sophisticated marketing campaigns that are based on a full view of the customer from the initial contact to the ultimate conversion," said Wishpond CEO & Founder Ali Tajsekandar.

Using Wishpond, marketers can track their customers' activity across all of their marketing campaigns and website to trigger actions in their CRM platforms. Actions can be triggered based on any behavioral and time-based activities, such as changes in lead score, opening an email, abandoning a shopping cart, engaging with a web app, or visiting a website's pricing page multiple times.

This move is important for businesses for three reasons -- first, they can use Wishpond's simple platform to generate, nurture and export qualified leads to CRM platforms. Second, companies will have the ability to import leads from existing CRM platforms into Wishpond and launch personalized marketing campaigns to these customers. Third, businesses will be able to reach customer segments most likely to convert with personalized drip emails, retargeting ads and SMS messages based on customer profile and activities.

Unlike alternative solutions like Hubspot and Marketo, Wishpond prices are affordable and marketers can launch their first campaign in under an hour. "These integrations allow access for businesses small or large to take full advantage of the platform."

Recently, VentureBeat suggested that the company was 'shaking up the industry' with its powerful and slick platform. This move makes Wishpond accessible and useable for more customers to maximize their online marketing and sales efforts.

About Wishpond:

Wishpond is the world's easiest marketing automation platform, empowering businesses of all sizes to generate, manage, and nurture leads with its easy-to-use and affordable self-serve platform. The platform is integrated with dozens of popular services to help marketers automate marketing activities based on their customers' actions across all interactions with their business. The powerful platform includes features such as Landing pages, A/B split testing, responsive design, personalized email marketing, drip campaigns, website popups, social promotions, forms, analytics, lead scoring, visitor tracking, and CRM integration.

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