SOURCE: Wishpond

Wishpond

August 13, 2015 07:30 ET

Wishpond Releases Public API for Its Marketing Platform

VANCOUVER, BC--(Marketwired - August 13, 2015) - Wishpond is thrilled to announce the public release of its Application Programming Interface (API). The API gives all marketers the ability to do data-driven marketing in a way that was formerly only accessible to larger companies who can afford high-priced enterprise solutions.

Wishpond's Marketing Platform makes it easy for marketers to generate leads, track their activity online, and automate personalized emails, messages and more, based on their activity, to nurture them into sales.

"The public API makes Wishpond a true marketing platform: A conduit between different customer data sources that can trigger actions based on the activities and personal information that companies know about their customers," said Wishpond CEO & Founder Ali Tajsekandar.

The API (http://developers.wishpond.com) allows for two powerful uses by marketers:

First, third party providers are able to integrate their applications with Wishpond. For example, a weather app could integrate with Wishpond to allow businesses to personalize the homepage of their ecommerce store to customers based on the weather in their area, such as showcasing sales for winter boots when it's snowing.

Second, businesses using Wishpond are able to synchronize data between Wishpond and their own customer databases. For example, a sporting goods company can trigger emails to cross-sell customers a new pair of snowboard boots, which is based upon a past purchase of a snowboard and recent viewing history of snowboard boots.

"The API is a key step forward to our goal of making it easy for marketers to grow their business," said Tajsekandar. "But it is just one of dozens of features we plan to release in the coming months."

About Wishpond
Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond’s mission is to make it easy for marketers to grow their business. More than 100,000 businesses in over 40 countries have used Wishpond. Wishpond’s marketing platform includes tools for landing pages, social promotions, website popups, online forms, lead activity tracking, lead management, lead intelligence, marketing automation, email marketing, retargeting ads and marketing analytics. And with native integrations with leading sales, payment, analytics and collaboration apps, Wishpond is the complete platform for marketers.

Contact Information

  • Contact Information:
    Todd Hauptman
    Public Relations Director
    Wishpond
    1-800-921-0167 - ext. 715
    todd@wishpond.com