SOURCE: Wistia

Wistia

August 06, 2009 10:42 ET

Wistia Unveils 'Video Heatmaps' for Visual Analysis of Individual Viewing

Colored Display of Viewer's Interaction With Web Videos Captures the Best Sales Leads

LEXINGTON, MA--(Marketwire - August 6, 2009) - Wistia (http://wistia.com), a web video marketing and sales application, today announced Video Heatmaps, a visual display showcasing how an individual viewer watches an individual video.

Wistia Heatmaps gives the sales team the advantage of knowing at a glance which prospects are most promising given their video viewing behavior and level of interest.

"People don't waste time watching videos they're not interested in, so being able to quickly see who's watching your video and who's not is hugely important," said Wistia CEO Chris Savage. "Video Heatmaps give your marketing and sales teams a very visual way to score leads. You'll know immediately who to call next."

To view a short video and try the heatmaps, click: http://wistia.com/product/tracking

Wistia gives marketers the power to track and analyze web video viewers including the ability to measure each individual's video viewing session, their location, organization and IP address. Wistia's video marketing application has been adopted by such diverse organizations as Cirque de Soleil, Cushman & Wakefield, Gore Medical and Tribal DDB Worldwide, to sell, market, train and collaborate using web video.

Case Study: Robotics Manufacturer Kiva Systems

Kiva's approach to warehouse distribution and order fulfillment uses hundreds of mobile robots that bring inventory pods directly to workers, allowing fast access to all inventory items. Kiva turned to Wistia's hosted video sharing service as a sales tool to show prospects exactly how customers like Staples and Zappos use Kiva to accelerate order fulfillment.

Kiva's application of Wistia was made to order, saving the time and money previously required to make hundreds of unique DVDs and mail them to prospects.

With Wistia, each Kiva sales rep chooses pertinent videos from a library and sends the prospect a link.

Wistia's video analytics let the Kiva sales team track key data on who was watching their promotional footage. The result was a dramatic cut in the sales cycle. To view Kiva robots in action visit: www.kivasystems.com

About Wistia, Inc.

Founded in 2006, Wistia is a video marketing and sales application. Wistia offers an turn-key solution that can be used without IT personnel involvement. Wistia can apply to all industries seeking to share video in their business communications both privately and publicly. Sample customers include A&E, Blue Marble Media, Cirque de Soleil, Cushman & Wakefield, GI Dynamics, Gore Medical, Nestlé HealthCare Nutrition, Sonus Networks, and Tribal DDB Worldwide.

For more information visit http://wistia.com or contact Wistia at 430 Marrett Road, Lexington, MA 02421. Tel. 888.4WISTIA. Email: sales@wistia.com

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