SSC Marketing

February 18, 2011 06:16 ET

With the Debate Over Smartness in the Workplace Again at the Forefront of People's Minds, SSC Marketing Throws Their Support Behind The, Apparently Declining, Trend of the 'Office Suit'

LONDON, UNITED KINGDOM--(Marketwire - Feb. 18, 2011) - A recent 43-page dress code released by investment banking firm UBS caused uproar recently as it demanded a smart office appearance including, amongst other things, flesh coloured underwear for women and monthly haircuts for men. With such a high-profile firm demanding this exemplary image-management from their employees, Managing Director of SSC Marketing Sophinna Asif wonders just how important the 'office suit' is in 2011.

The Victorian trend of top hat and tails for all professionals as they carry their umbrella as perfectly coiffured as their handlebar moustache is long gone in the 21st century, especially with more and more offices supporting dress down Fridays and the like, and many supporters of UBS's memo have commented on the increased productivity that can be attained when employees feel comfortable in what they are wearing. Because of this, many high-profile firms have allowed employees to wear anything from jeans to hoodies, even sandals in order to get the most out of their team.

There have been a number of high-profile supporters of UBS, however. Lucy Kellaway in the Financial Times admired the 'wisdom' in UBS's stance, and marvelled at 'how crisp those lovely shirts look', a view shared by SSC Marketing's Managing Director, Sophinna Asif.

"I think it is important that people feel comfortable in the workplace and feel able to work to the highest levels of productivity. However, at SSC Marketing, we feel we strike a happy medium by allowing members of our organisation to choose what they wear within reason, and not insisting on a suit at all times, whilst still maintaining a high level of professionalism", she commented this week. "With market leaders such as UBS making employee image a priority whilst still achieving their huge success, it is only right others follow suit!"

SSC Marketing experienced incredible growth in 2010 and looks set to continue this into 2011. With some exciting new campaigns set up for the coming months and the cosmetics industry going from strength to strength, there seems to be no stopping SSC hurtling towards the market lead in Event Marketing.

"We are extremely happy with the way we have grown over the last 12 months", said Sophinna. "But we still have a long way to go in order to reach our ambitious goals. We will keep working hard to achieve them – and continue to look smart as we do so!"

Contact Information

  • SSC Marketing
    Ivor house
    Bridge Street
    Cardiff
    CF10 2TH
    02921 328255