SOURCE: Infurn

INFURN

December 10, 2013 08:30 ET

With Eye-Catching Designs, INFURN Unveils Handcrafted and Customizable Home Furnishings

Online Home Decor Retailer Introduces Four New Brands With Original Designs for Every Room in the Home

NEW YORK, NY and LONDON, UNITED KINGDOM--(Marketwired - Dec 10, 2013) -  Creating an online destination for originally-designed, customizable home furnishings, INFURN, introduces new product brands defined by functionality, personality and character at an affordable price. Inspired by trends, INFURN products are made with high-quality materials and are custom-made to order. Rethinking the norm to create the classics of the future, the online furniture retailer offers four new brands: ModuLab; Norsk Design; NeoLuxe; and Loft & Foundry.

  • ModuLAB - Making a statement in your home is easy. Playful, bright and functional, ModuLAB offers furniture with a twist of different. From plastic chairs for the patio to distinctive hard-wearing tables, this furniture is ideal for studio living and the contemporary home. 
  • NORSK Design - The Scandinavian style furniture possesses stunning simplicity and is at the heart of the line. Subtle yet significant detailing makes this collection stylish. Combined with natural pieces and materials, the effect is naturally beautiful. 
  • NEOLUXE - With straight lines, simple detailing and superb functionality, these sophisticated modern designs are contemporary staples at its finest. With new, innovative pieces, the sleek, furniture gives any room or home a penthouse feel.
  • Loft & Foundry - Industrial chic, the stunning vintage style combines different materials -- metal, glass and wood -- that are perfect for the modern home. Fascinating and intricate, the pieces mix the past with the present to create classic and beautiful products. 

"INFURN began as a source for high-quality furniture reproductions, but as we've begun to incorporate our own designs, it became clear that it is time to separate the two," said Mona Kovacheva, Head of Product Development. "INFURN will be the stage for our own designers to expand their roles and continue to creatively redefine how furniture can invigorate your home décor," she said.

The collaborative design team has created a collection for customers to specify the details that align with their preferences, from color to fabric type. INFURN grew out of the success of selling original pieces and reproductions of furniture inspired by iconic designs that has a base of 300,000 customers and counting. INFURN is able to provide top notch quality at affordable prices as it controls the entire consumer experience and eliminates resellers. Prices for the brands range from $79 for a table lamp in the ModuLab to $329 for a coffee table in Loft & Foundry.

To learn more about INFURN and to view the collection, please visit www.Infurn.com. To request a sample and/or editorial samples, please contact Defausha Hampton at 646.362.0460 or dhampton@shiftcomm.com.

About INFURN
Launched in 2010, INFURN produces and sells originally-designed furniture pieces that are custom-made to order. INFURN specializes in productions of furniture with iconic designs and ranks 19th in worldwide furniture sales. INFURN is the flagship venture of GI Ventures, a group of companies that creates, invests in and accelerates online retail businesses, with a focus on furniture. GI Ventures, formerly INFURN HOLDINGS, has been building online companies since 2001 and is based in London, with offices in New York and operations in the USA, Europe and Asia. With over 300,000 customers worldwide, INFURN has become the largest in its sector, in both the USA and Europe, and will feed INFURN's customer base. Cutting out the middlemen, INFURN products are shipped directly from the factory, enabling it to offer high-end pieces at a low price.

Contact Information

  • Media Contact:
    Defausha Hampton
    SHIFT Communications
    Phone: (646) 362-0460
    Email: Email Contact