SOURCE: Job Search Guy

June 24, 2008 12:19 ET

With "Paycheck 911," the Job Search Guy Helps Job Hunters Win Despite the Biggest Unemployment Increase in 22 Years

Authors Tell Job Seekers to Answer, "What's in It for the Employer?"

PHOENIX, AZ--(Marketwire - June 24, 2008) - With 8.5 million people looking for work in rough economic times, how do you successfully land a job today? A new book called "Paycheck 911" helps answer that question.

The book, written by job search experts and former technology recruiters Joe Turner and Sue Swenson, offers updated advice on how job seekers can effectively package and market themselves in this highly challenging economy.

"We saw the dark economic clouds on the horizon months ago, and they served as the catalyst for 'Paycheck 911,'" said Turner, whose blog,, features job search and interviewing tips. "We're taking job hunters far beyond traditional techniques to help restore their lost paychecks."

According to Turner, the emotionally charged environment of high jobless rates coupled with a declining economy loads even more stress onto job hunters. June reports from the U.S. Bureau of Labor Statistics indicate 8.5 million Americans are unemployed and seeking work. May was the fifth straight month of job losses in the United States.

"As this trend continues, pressure is mounting to have the perfect résumé and to excel at job interviewing," Turner said. "The job hunter feels compelled to grab the first offer received. We strive to reduce stress and to focus the job hunter's energy on winning strategies based on our years of experience as recruiters."

Swenson believes the job hunter's mental fitness is just as important as a well-written résumé and personal marketing skills.

"A winning attitude, understanding how to package and market yourself, and knowing how to identify hidden jobs, are all critical to a successful and satisfying job search," Swenson said.

"Paycheck 911" also offers chapters dealing with the emotional and spiritual aspects of the job search. Other topics covered in the book include:

--  Identifying your personal brand (your Unique Selling Proposition)
--  The only five "must-answer" interview questions
--  The four marketing elements your résumé must have
--  Researching the hidden job market

About Joe Turner and Sue Swenson

As a recruiter, Joe Turner has spent 15 years finding and placing top candidates in some of the best jobs of their careers. Also the author of "Job Search Secrets Unlocked," Joe regularly contributes articles to, Yahoo's and He offers free job search secrets at and on his blog, Joe has a bachelor's degree from the University of California - Berkeley.

Sue Swenson grew a thriving business as a recruiter serving the semiconductor industry. Now a writer, Sue offers her job search and recruiting expertise by contributing regular blog articles and co-writing books with Joe Turner. Sue holds a bachelor's degree from the University of Wisconsin - Madison and a master's degree from Michigan State University.

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