MADD Canada

May 08, 2017 09:08 ET

With Proms and Grads Approaching, MADD Canada and PEILCC Deliver Sober Driving Message to Students

ELMSDALE, PE--(Marketwired - May 08, 2017) - With proms, grads and end-of-year parties just around the corner, this is a particularly important time for students to see the life-saving sober driving messaging in MADD Canada's School Assembly Program, titled In the Blink of an Eye.

The 45-minute film, produced by MADD Canada and sponsored by Prince Edward Island Liquor Control Commission (PEILCC), is being shown to students at three PEI schools this week, in advance of prom and grad season. The show also toured the province earlier this year.

A special screening is being held for students and staff at Westisle Composite High School on May 10 to highlight the important and timely message about the dangers and consequences of impaired driving.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Wednesday, May 10 at 9:00 a.m.
Location: Westisle Composite High School, 39570 Western Rd, Elmsdale, PE C0B 1K0
Guests: Susan MacAskill, MADD Canada Atlantic Region Chapter Services Manager
James C. MacLeod, PEI Liquor Control Commission Director of Corporate Services

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. His friends strongly object. A very upset Sarah calls 911 to report Dylan. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship and ruins many lives. The fictional story is followed by the powerful real-life accounts of three victims of impaired driving.

Road crashes are the number one cause of death among young people in Canada, and alcohol and/or drugs are involved in more than 50% of those crashes. Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving and empower them to make safe and responsible choices.

PEILCC's support is critical in delivering the sober driving message to thousands of PEI students each year. As a Provincial Sponsor of the 2016-2017 School Assembly Program, PEILCC is directly sponsoring 13 presentations of In the Blink of an Eye at schools throughout the province.

For more information, or to check out a clip from In the Blink of an Eye, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240