SOURCE: Smartify

May 09, 2014 10:31 ET

With SmartProfile for Marketers, Southern California Startup Smartify Is First to Pair 360 Degree Customer View With Next Generation Analytics

PASADENA, CA--(Marketwired - May 9, 2014) - Integrated marketing and analytics platform, Smartify, announces SmartProfile, the first 360 degree customer profile solution designed specifically to meet the needs of marketers struggling to realize ROI gains from their data.

"As an industry, we're seeing a number of marketing solutions that have matured to the point of being both reasonably inclusive and offering some straightforward data," says Bourque. "For example, there is a plethora of point solutions, but they're highly commoditized, and they don't meet the needs of the enterprise. There are still huge hurdles with relevant data capture and actionable analytics. Likes are nice, but lift is better."

SmartProfile offers the industry's most nuanced customer insights, backed by Smartify's Intelligent Marketing Engine, which applies advanced machine learning to its database of more than 300 million individually reported profile attributes. The Smartify analytics dashboard delivers this information in a modern, visual presentation that's easy for marketers to access, act on, automate, and share.

"The buzz about data-driven marketing is at a fever pitch," says CEO, Carla Bourque, "And no brand today would deny the importance of data. The problem is that few marketers are accessing the right data -- much less leveraging it to meet more sophisticated business KPIs."

Smartify helps clients like NBCU, RedBox and Cost Plus World Market realize remarkable results across a wide variety of incentivized omnichannel campaigns. One national retail brand saw 450% increase in conversions in just 6 months with Smartify. Bourque notes that these results are typical for Smartify clients.

"SmartProfile not only provides a real time 360 degree view, mapping the customer journey in full across channels, it also presents deep, relevant insights about behaviors and preferences that drive programmatic intelligence into brands' marketing systems, from email and AdTech to CRM," says Bourque.

SmartProfile's comprehensive customer view is complemented by a solution suite of analytics delivered by Smartify's Intelligent Marketing Engine, including SmartSurvey, an industry-first predictive survey product, SmartReward, a social commerce and loyalty product, and SmartTracker, a cohort virality product.

"These are next generation analytics," says Bourque. "They reveal insights from extremely sophisticated market segmentation and opt-in behavioral data -- the kind of market intelligence that typically runs into the six or even seven figures -- into the hands of marketers in a fresh, powerful real-time presentation."

Smartify's cloud-based platform integrates directly into business systems and dynamically analyzes customer profiles across channel.

Founded in 2011, Smartify has offices in Pasadena, Calif., the San Francisco Bay Area, and Cambridge, Mass., and offers a comprehensive range of data-driven marketing solutions. Smartify works with Cost Plus World Market, RedBox, EA, JC Penney and dozens of other major retail, CPG, entertainment and technology clients.

The company has grown revenues by 360% from Q1 2013.

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