SOURCE: Business Review Australia

Business Review Australia

February 24, 2012 14:50 ET

Wittner Shoes, Australian Footwear for 'Young Women of All Ages' Commited to Growth Featured in Business Review Australia

SAN DIEGO, CA--(Marketwire - Feb 24, 2012) - What began as a bouncy walk eventually became an invitation for Australia to "Walk the Wittner Way." H.J. Wittner founded Wittner Shoes in 1912 as a family shoe business.

"That started rather as a fun joke because my father, H.J. Wittner, he did have sort of a bouncy walk, and somebody once suggested that people should 'Walk the Wittner Way,'" says Chairman David Wittner. "The idea caught on, and we sort of used it ever since. It just seemed to make sense in the shoe business."

When David Wittner first joined the company in 1950, the number of family firms in footwear retailing started to fall by the wayside in Australia.

"I would say we've been blessed," Wittner says. "I think because we've had generations of the family coming through in the business, it has kept them alive. That's been very valuable."

During the last 38 years, local manufacturing sources in Australia have virtually ceased to exist. As a result, Wittner Shoes began to design and source its styling from overseas resources, creating its own design function. This gives it a degree of exclusivity because it only sells its own brand and products. This self containment guarantees quality assurance, which is of utmost importance for the products Wittner Shoes manufacturers from its shoes to its accessories.

Wittner Shoes is opening four new stores by mid-2012 in Queensland, New South Wales, Victoria and Canberra. This brings the total number to 71 stores across all the mainland states in Australia.

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