October 16, 2012 09:00 ET Invites App Developers to Do Business With Its 25 Million Users

New Wix App Market Grants Developers Opportunity to Promote to Massive, Untapped Audience

SAN FRANCISCO, CA--(Marketwire - Oct 16, 2012) -, the leading HTML5 web-publishing platform, today announced the launch of an all new app market enabling the integration of third party applications to the Wix website builder. Wix' newly opened SDK lets app developers create and offer web apps to Wix' previously untapped user-base of more than 25 million people around the globe.

The integration of third party applications to Wix' HTML5 websites enables the company to best cater to the needs of website owners in all business categories. The apps, requiring no downloads or technical knowledge, are tailored to flawlessly fit into Wix websites and further enhance their functionality. This marks an exponential growth in Wix' capabilities by creating an almost limitless set of features, all complementing the easy to use drag and drop web design platform. The Wix App Market also presents a tremendous opportunity for app developers to generate revenue from the massive audience of Wix website owners, an audience which is growing at a rate of one million more a month. 

The Wix App Market is launching with 25 apps including:

  • Instagram - connect your photo feed
  • Tumblr - add a beautiful blog
  • SoundCloud - integrate music playlists and let visitors purchase tunes
  • DaPulse - private online community forum
  • RumbleTalk - enable real-time communication with site visitors
  • - Restaurant menu with built -in Facebook marketing
  • Vcita - offer a scheduler and contact form
  • Targethero - email marketing system

"Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends. By enabling developers to share their creative genius with our users, the Wix offering becomes dramatically better and the developers gain access to millions of new users for business growth," said Avishai Abrahami, Wix Co-founder and CEO. "There are hundreds of thousands of talented developers out there already working on innovative apps that will change the way people experience the Web, and we are excited about having some of that talent be part of the Wix experience."

Itzik Levy, CEO of vCita, an advanced contact and scheduling app says, "Integration into the app market is great way to reach a huge audience of website owners, small businesses and entrepreneurs. In just two weeks of beta testing on the Wix platform, we've already seen a great boost in vCita installations with hundreds of new users joining every day. By adding vCita, website owners can generate leads directly through their websites and users benefit from an effective communication channel with the business. The integration through the Wix app market is a win-win for everyone."

Wix invites companies and developers to create unique and inventive apps that will grant them massive exposure and business opportunities. Approved apps will be added to the Wix HTML5 website builder, where website owners can integrate them to their websites. Like Wix websites, all apps will be free and some will offer extended capabilities for a cost.

To learn more about, its new third party applications offering and developer opportunities visit

About ( offers cutting-edge web technology that enables online users to create websites regardless of technical skill or previous knowledge. Built on a freemium business model, Wix earns its profit through premium upgrades that allow users to connect their sites to their own domains, eCommerce capabilities and more advanced features.

Founded in 2006 by brothers Avishai and Nadav Abrahami and Giora (Gig) Kaplan, set out to revolutionize the web by providing everyone the ability to easily create beautiful websites for free and without the need to code. Wix is backed by investors Insight Venture Partners, DAG Ventures, Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital. Wix headquarters are in Tel Aviv, with offices in San Francisco, New York and Dnepropetrovsk.