SOURCE: Atlantic Records

Atlantic Records

January 26, 2011 16:44 ET

Wiz Khalifa Announces Major Label Debut; First Single "Roll Up" Drops January 31st Heralding Pittsburgh MC's Hugely Anticipated Debut Album; Current Single "Black and Yellow" RIAA-Certified Platinum; "ROLLING PAPERS" Arrives Everywhere on March 29th

NEW YORK, NY--(Marketwire - January 26, 2011) - Rostrum/Atlantic recording artist Wiz Khalifa has announced the details of his hugely anticipated debut album, "ROLLING PAPERS." The most-buzzed about rapper's major-label debut arrives in stores and at all online retailers on March 29th. "ROLLING PAPERS" sees production from top producers including Benny Blanco ("California Gurls," "Dynamite"), Jim Jonsin ("Whatever You Like," "Lollipop") and Stargate, who produced Khalifa's smash, "Black and Yellow." The official second single off "ROLLING PAPERS," titled, "Roll Up," ships to mixshows this Friday, January 28th and drops everywhere this Monday, January 31st.

On one of the many concepts behind naming the album, "ROLLING PAPERS," the Pittsburgh native says, "I quit writing a long time ago. I stopped physically writing it down or putting it in my BlackBerry or iPhone. I write notes down, but I don't write whole verses, so it was like saying goodbye to the paper. The paper's rolling out too. So everything is real natural. The first thing that came to my head is how I really, really feel. I feel like this is my most natural sound. I paid the most attention to this sh*t when I did it. I was real focused. I was real keyed in on this sh*t when I was working on it and I didn't use any paper, except for rolling papers."

What's more, "ROLLING PAPERS" is also being ushered by the buzz track "On My Level (feat. Too Short)." The video-only track was produced by Jim Jonsin and was shot earlier this month in Los Angeles. The video for "On My Level" can be seen at beginning at 6pm ET tomorrow, January 27th. In addition to his debut album, the beginning of 2011 will also see Wiz making his national late night television debut on tonight's Lopez Tonight (check local listings.) All of this comes on the heels of Wiz's epic game-opening performance of "Black and Yellow" at Sunday's AFC Championship game, which saw his hometown Pittsburgh Steelers facing off against the New York Jets.

Wiz's debut album comes after a massively successful year in 2010. The Pittsburgh rapper brought his "Waken Baken Tour," to sold-out venues nationwide, earning him great praise from critics in each market. Khalifa was also named the third "Fastest Rising Query in 2010" by Google, while The Source named him "2010's Rookie Of The Year," placing him on their December/January cover alongside Rick Ross, who was named "Man Of The Year." MTV News also crowned Wiz's "KUSH & ORANGE JUICE," their "Top Mixtape of 2010" on their annual list, which also included the likes of Rick Ross, Fabolous, Lloyd Banks, and J.Cole. Wiz wrapped up a whirlwind of a year with a show stopping performance of "Black and Yellow" on BET's 106th and Park and released the "Black and Yellow G-Mix" featuring Snoop Dogg, Juicy J, and T-Pain.

All of this has led to Wiz's undeniable online presence, with close to 9 million profile views at his official MySpace page, approaching 900,000 fans following him on Twitter. In addition to this, the rapper has over 2.7 million friends on Facebook.

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