SOURCE: Atlantic Records

May 30, 2013 11:22 ET

Wiz Khalifa Partners With Flat Fitty Luxury Headwear for New Line

Exclusive Designs to Debut This Fall at Select Retailers

CARLSBAD, CA--(Marketwired - May 30, 2013) -  Multi-platinum selling, award-winning rapper Wiz Khalifa has partnered with luxury headwear brand Flat Fitty for a license agreement to develop various custom cap designs each season. Wiz's new headwear line will be available later this year in better department and specialty stores in the United States and abroad.

A sneak peek of his luxury headwear line will debut at MAGIC Market Week in Las Vegas this August.

Flat Fitty has been manufacturing high quality headwear for close to a decade for more than 1000 brands in 80+ countries, and Wiz Khalifa's line will add a refreshing new edge for brand-loyal consumers.

"Having someone of Wiz's caliber recognize the quality of Flat Fitty means a great deal to our team," explains Flat Fitty CEO Christian 'Tian' Waters. "We work hard to consistently design and produce headwear that is of the highest standard achievable. Wiz's desire to position his line with the most esteemed retailers is aligned with our brand's mission statement of 'Just Better.' Wiz is one of the most business-minded young tastemakers out there, and Flat Fitty is truly excited about this partnership."

As Wiz Khalifa prepares his next full-length album for later this year via Rostrum/Atlantic, he is excited to venture into the luxury headwear realm with the creative global appeal of Flat Fitty.

"When we first met the Flat Fitty team, we knew their vision and creativity was a match for Wiz Khalifa. Wiz has a trend-setting style which is a natural fit with Flat Fitty. Flat Fitty is becoming a new leader in the fashion headwear market and we are excited to partner with them," stated Sara Nemerov, SVP and Head of Consumer Products and Global Brand Licensing at Warner Music Group.

For more information and Wiz Khalifa brand licensing and consumer products, contact Sara Nemerov, and Jasen Wright,

Atlantic Records celebrated its 60th Anniversary in 2008. Founded in New York City, the label literally grew from a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world's most popular recording artists, among them James Blunt, B.o.B, Phil Collins, Death Cab for Cutie, Diggy, Missy Elliott, Flo Rida, Lupe Fiasco, Kid Rock, Bruno Mars, Matchbox Twenty, Janelle Monáe, Jason Mraz, Plies, Sean Paul, Shinedown, Rob Thomas, T.I., Trey Songz, Wiz Khalifa, Zac Brown Band, and many more.

In recent months, Flat Fitty Luxury Headwear has grown tremendously in the International Street, Lifestyle and Skate Apparel market, and the fashion industry as a whole. Now nearing one million Facebook fans, the brand is being embraced by major U.S. specialty chains like LIDS and Tilly's, among other notables. Behind strong support from key media relationships and esteemed Brand Ambassadors including Sirius/XM personality and G-Unit rep DJ Whoo Kid; the world's youngest deejay, DJ BabyChino; Pro Skateboarder Manny Santiago; world-renowned dance crew and Las Vegas featured act Jabbawockeez and more; Flat Fitty is quickly becoming a staple in the Youth Culture Market.

For more information on Flat Fitty, go to (social networks, etc) & Dove Clark at

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