SOURCE: Welocalize


June 04, 2015 07:05 ET

Wizz Air Selects Welocalize as Preferred Localization Partner

FREDERICK, MD--(Marketwired - Jun 4, 2015) - Welocalize, global leader in innovative translation and localization solutions, today announced a partnership with Wizz Air to provide multilingual website content to drive traffic, increase customer engagement and achieve global growth. Working together, Welocalize will build an enterprise-class localization program in partnership with Wizz Air.

Wizz Air is the largest low-cost airline in Central and Eastern Europe, operating over 380 routes throughout Europe and the Middle East. In 2014, Wizz Air operated over 100,000 flights in more than 36 countries and they are continuously introducing new routes.

"The WIZZ website is our primary selling tool in current and future markets and we want to create a unique, searchable user experience for our global customers," said Johan Eidhagen, head of marketing, Wizz Air. "We chose Welocalize because they have worked with some of the biggest online travel companies, have extensive experience and an excellent proven track record at creating multilingual web destinations that increase market share and revenue."

Welocalize is working with Wizz Air to design and implement a scalable localization strategy that will provide high quality, value-adding content across 35 markets and 20 languages. Multilingual content will be published rapidly and efficiently, using the latest technologies and language tools. Welocalize will be deploying GlobalSight, their proprietary open-source translation management system (TMS), to streamline and automate Wizz Air's translation workflow.

"Online travel companies need content to be instantly available to reach their target audiences, support sales and marketing efforts, and communicate critical information in multiple languages," said Smith Yewell, CEO at Welocalize. "WIZZ is a distinguished and rapidly growing brand in the global travel sector and Welocalize looks forward to playing an important role in their overall international success."

"Whether promoting flights and destinations, facilitating bookings, providing customer services and correctly communicating terms and conditions, we want all our customers and business stakeholders to have access to accurate and relevant content in a language they understand," said Johan Eidhagen, head of marketing at Wizz Air, "Welocalize is the best in the localization industry and we look forward to a long and successful partnership."

About Welocalize - Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 157 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With more than 600 employees worldwide, Welocalize maintains offices in the United States, United States, Germany, Ireland, Italy, Japan and China.

About Wizz Air - Wizz Air (WIZZ) is the largest low-cost airline in Central and Eastern Europe, operates a fleet of 59 Airbus A320 aircraft and offers over 380 routes from 22 bases, connecting 112 destinations across 38 countries. At Wizz Air, a team of approximately 2,200 aviation professionals delivers superior service and very low ticket prices making WIZZ the preferred choice of 16.5 million passengers in the financial year ended 31 March 2015. Wizz Air is listed on the London Stock Exchange under the ticker: WIZZ

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