SOURCE: Wizzard Software

April 17, 2007 14:13 ET

Wizzard Software Hires Advertising Sales Veteran to Lead Wizzard Media's Advertising Sales Program

PITTSBURGH, PA -- (MARKET WIRE) -- April 17, 2007 -- Wizzard Media, the world's largest podcast hosting network and part of Wizzard Software (OTCBB: WIZD), is pleased to announce that Jim Else, a 30-year advertising sales veteran, has been hired as Vice President of Sales to lead the company's growing new media sales operations. In this key position, Mr. Else will work with the Wizzard Media team to expand their advertising clientele, build and maintain customer relationships and lead the advertising sales team in strategic sales initiatives with the goal of monetizing podcasts and creating new opportunities for content creators and advertisers. Mr. Else will be based in New York City, home to many of the world's leading advertising brands and agencies.

Else led a distinguished 20-year career as an advertising executive for Time, Inc. where he most recently acted as the Senior Vice President for Time4 Media, a multimedia company encompassing magazines, Web sites, television and radio programming, feature films, and events and exhibitions. With a combined monthly audience of over 30 million, Time4 Media publishes some of the nation's biggest and best-known titles such as Field & Stream, SKI, Golf Magazine and Popular Science. In this position, Jim achieved tremendous annual ad revenue growth through aggressive sales strategies and strong leadership. He managed a successful corporate sales and marketing team which maintained many impressive customer-focused relationships with major advertisers like Ford, Pfizer and Merck.

While acting as Time Inc. VP of Corporate Sales, Else secured relationships with some of the world's most well-respected companies including General Motors, Nike, IBM and Microsoft, to name a few. He played an important role in the Time Warner/AOL merger serving as a member of the Time Warner Ad Council which created and managed cross marketing and sales initiatives. While working as Time's western corporate accounts director in Los Angeles, Else negotiated advertising agreements with a number of leading brands including Toyota, Nissan, Mazda and Apple Computer.

"Wizzard Media is at the absolute forefront of podcasting development, from Wizzard Media's cutting-edge technologies, to the top publishers that create the podcasts, to the vast audiences that listen and watch them," said Else. "I am thrilled to be part of the team that is bringing this exciting new medium to the advertising community."

"With Jim on board offering the unique advertising formula we have created around podcasting, we believe we can provide large national advertisers with a safe, effective and measurable platform for advertising through new web media," said Chris Spencer, CEO Wizzard Media. "With 60 million plus podcast shows being broadcasted per month to millions of consumers, and the content creators eager to monetize their work, our full efforts are going towards making this happen."

Time4 Media is a subsidiary of Time Inc., a wholly owned subsidiary of Time Warner Inc.

About Wizzard Media

Wizzard Media is the world's leading podcasting distribution company. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod. Podcasting is a relatively new phenomenon, but Wizzard Media collectively serves an impressive 60 million podcast downloads per month through media aggregators like Apple's iTunes and other podcast directories. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software (OTCBB: WIZD), a leader in speech technology development.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

Contact Information

  • IR Contacts:
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    Art Batson
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    Or

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    Dina Lyaskovets
    Stephen Lee Gjolme
    949-852-8434


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