Wmode Inc.

Wmode Inc.

February 16, 2012 12:00 ET

Wmode Launches New Ringtone Service for BlackBerry Smartphones

Users Can Now Get Ringtones on BlackBerry App World

CALGARY, ALBERTA--(Marketwire - Feb. 16, 2012) - Wmode today announced that Research In Motion (RIM) has selected Wmode to deliver content and technology for a new ringtones channel on BlackBerry® App World™. Users can now browse through the latest ringtones, then pay for and download them just like any other app on BlackBerry App World.

Available under the Spintones brand, Wmode is sourcing and merchandising the best ringtones, wrapping the tones as apps, and delivering them to users on BlackBerry App World. Spintones is a global service currently offered in North America and will expand to additional markets over the coming year.

To secure quality authentic ringtones that users want, Wmode has collaborated with Zed, a global distributor of major label and independent label ringtones. The top music content that will be available on BlackBerry App World is supplied courtesy of the four major global music labels - Universal Music, Warner Music Group, and EMI.

As several parties are involved in the sale of every ringtone, Wmode's Affiliate Commerce Exchange (ACE) platform is being used to track and handle settlement. For revenue collection from users there is also a tight integration with the BlackBerry® Payment Service including pay-per-download and in-app billing options. Just as with any other app on BlackBerry App World, users are able to conveniently pay for a ringtone through carrier billing, credit card or PayPal (payment methods vary by region).

"Launching on BlackBerry fits with our strategy of providing handset OEMs and the consumer electronics market with innovative services and solutions," commented Emanuel Bertolin, Wmode CEO. "Selling ringtones on BlackBerry App World is a great example of where apps and digital media meet, and that's our expertise. We are delighted that RIM has chosen us as their ringtones partner."

Speaking about the launch, Ronjon Nag, RIM's Vice President of App World & Intelligent Systems, said: "Users love the ability to customize their BlackBerry smartphones, and now they will have access to thousands of high quality ringtones to make their BlackBerry smartphone as unique as they are."

To get the latest Spintones visit BlackBerry App World at www.blackberry.com/appworld.

About Wmode

Powering connected devices - connecting people, connecting technology, connecting business

Wmode operates a comprehensive suite of managed services providing mobile operators and the app economy with the recruitment, management, discovery, delivery and payment of mobile apps, content, and consumer services. The company's inclusive suite of products includes Affiliate Commerce Exchange, Application Store, Media Store, Smart Portal, and Managed Ringback. In addition Wmode owns and operates Momentem™, a mobile expense management service for busy professionals.

In 2011 Wmode launched AppCarousel™ as a subsidiary based out of San Francisco. AppCarousel enables organizations to curate, distribute, and share branded carousels which merchandize and monetize selected apps and content directly to their audience.

Recently, Wmode was recognized as one of the Top 100 Mobile companies by AlwaysOn and also as one of the fastest growing companies in North America on Deloitte's 2010 Technology Fast 500™.

Founded in 2000 Wmode is a privately held company headquartered in Calgary, Canada with offices in Toronto, San Francisco, and Bern. www.wmode.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Contact Information

  • Media Contact:
    Arleigh Galant Vasconcellos
    +1 403.561.4810
    arleigh dot vasconcellos at wmode dot com